Senior Meta strategy without an agency retainer. Audits, creative direction, campaign oversight — tied to closed revenue, not lead-count vanity.
Digital Deluxe Facebook Ads consultants work alongside in-house marketers, freelance specialists, and existing agencies. We set the direction, audit the work, and make sure every campaign, audience, and creative is pulling toward pipeline. If you already have people running Meta day-to-day, you don't need another agency. You need a senior Facebook ads consultant in Melbourne who'll tell you the truth.
The Role
A Facebook Ads consultant isn't a freelance ad operator. Not a checklist auditor. Not a junior with a Meta Blueprint certification. A senior consultant has built, scaled, and rebuilt Meta accounts across dozens of industries through every algorithm shift — iOS 14.5, Advantage+, the death of detailed interest targeting — and applies that pattern recognition to your account in days, not months.
Where a Facebook Ads agency sells you execution — campaign builds, creative production, daily optimisation, monthly retainer — a consultant sits one layer up. Strategy. Audits. Oversight. Creative direction. Accountability.
Most Melbourne businesses we meet already have execution capacity — an in-house marketer, a freelance specialist, or an existing agency. What they're missing is senior judgment and someone who actually knows where Meta budget leaks. That's the consulting role.
Scope
A senior Facebook Ads consultant should be able to step into any Meta account, grade the work, and give you a clear plan. Here's what's on the table.
Service 01
Forensic review of campaign structure, conversion tracking, CAPI implementation, audience strategy, creative performance, and budget allocation. Prioritised fix list with estimated revenue impact.
Service 02
Channel strategy mapped to your sales funnel and unit economics. Which campaign objectives belong in your mix, realistic CPL and ROAS targets, where budget actually wants to sit.
Service 03
Creative briefs, format recommendations, hook frameworks, and rotation cadence. The single most-underrated lever in modern Meta marketing — we make it disciplined.
Service 04
Audience architecture decisions: broad targeting vs interest vs lookalike vs Advantage+, retargeting funnel structure, CRM-based custom audiences, exclusion logic.
Service 05
Independent grading of work from your existing agency or freelance specialist. Monthly scorecards, push-back on bad briefs, and a senior voice in your stand-ups.
Service 06
Workshops for in-house marketers and founders. Walk away knowing what good Meta work looks like, what to brief creators, and what to ignore in agency reports.
Consultant vs Agency
Both have a place. The right answer depends on whether you already have execution capacity.
Not sure which fits? Book a free call — we'll tell you honestly. For a broader paid-social engagement covering Meta + LinkedIn + TikTok, our paid social advertising service covers the full stack. If Google Ads consulting is what you need, see our Google Ads consultant Melbourne service.
Fit
Facebook Ads consulting is built for businesses that need senior thinking, not more execution.
The Process
A clear path from first call to executable plan — whether your team executes or ours does.
A free 45-minute conversation. Business model, current Meta state, who's running the work, what's converting, what isn't. You leave with clarity even if we never work together.
Forensic review of your Meta Ads Manager. Campaign structure, creative performance, audience strategy, tracking, attribution. Written diagnostic with prioritised action plan.
A 90-day plan with specific deliverables, owners, and KPIs. Built so it can be executed by your in-house team, briefed to your existing agency, or handed to Digital Deluxe.
Fortnightly working sessions, monthly performance reviews, direct senior access via Slack or email. Or a clean handoff to your team with full documentation. Your call.
FAQ
Senior Facebook Ads consulting in Melbourne typically ranges from $200–$400 per hour or $2,500–$8,000 per month for ongoing advisory. One-off account audits typically run $1,500–$3,500 depending on account size and complexity.
Yes — account audits are one of our most-requested services. We review campaign structure, creative performance, audience strategy, CAPI implementation, attribution, and Advantage+ settings. Typical turnaround is 5–10 business days.
Both. Some clients want pure advisory while their internal team or existing agency executes. Others want us to run the work too. Consulting can stand alone or layer into our Facebook Ads agency Melbourne service.
One-off audits run 2–3 weeks. Ongoing advisory engagements are usually 3–6 months, though some clients keep us on retainer for years as the senior advisor sitting above their internal team or chosen agency.
45 minutes with a senior Facebook Ads consultant. We'll review your account, point out the budget leaks, and tell you honestly whether consulting is the right move or if your money is better spent elsewhere.
No obligation. No sales pitch. We respond within 1 business day.