Paid Social Advertising
Paid social ads on Facebook, Instagram, LinkedIn and TikTok. We track revenue from every dollar of social spend, not just likes and impressions. No lock-in contracts.
Why Paid Social
Unlike search advertising that captures existing demand, paid social proactively reaches audiences with precision — creating demand before people even know they need your product.
With billions of active users across major platforms, paid social offers full-funnel capabilities from awareness to repeat business. When built properly, it becomes a predictable engine for customer acquisition that scales.
The key is connecting every dollar of social spend to actual revenue — not vanity metrics.
Platforms
The most sophisticated targeting platform available. Demographics, interests, behaviours, custom audiences, and lookalike audiences built from your best customers. Full-funnel from awareness to conversion.
Particularly strong for audiences under 45. Stories ads, Reels ads, and Shopping ads in visually rich formats that drive both brand awareness and direct response.
Target by job title, company, industry, seniority, and skills. CPC typically $5–$15+ with cost per lead often $50–$200+. Essential for B2B lead generation and account-based marketing.
Fastest-growing advertising opportunity in Australia. Skews 18–34 but expanding rapidly. In-Feed Ads, TopView, and Brand Takeover formats. CPC typically $0.30–$2.00.
What's Included
Platform selection, audience mapping, funnel design, and budget allocation based on your business goals and customer acquisition costs.
Data-informed creative direction for each platform and audience segment. We brief on formats, messaging, and hooks that drive performance.
Custom audiences from your CRM data, website visitors, and engagement. Lookalike audiences built from your highest-value customers.
Proper campaign architecture with separated objectives, controlled budgets, and clean tracking from day one.
Audience refinement, creative testing, bid adjustments, and budget reallocation every single week based on revenue data.
Performance reports tracking attributed revenue, cost per acquisition, return on ad spend, and audience insights. Not just likes and reach.
Process
Platform selection, audience research, funnel mapping, and KPI definition aligned to your revenue goals.
Data-informed creative briefs and asset development. Short-form video, static images, and carousel formats tested across audiences.
Custom audiences, lookalike audiences, interest-based targeting, and retargeting segments built from your first-party data.
Structured campaign setup with proper tracking, pixel configuration, and conversion API integration.
Weekly optimisation based on revenue data. Monthly performance reports. Quarterly strategy reviews and creative refreshes.
Investment
Depending on campaign complexity, number of platforms, and creative requirements. Separate from your ad spend.
Enough budget to generate meaningful data for optimisation. Below this, testing velocity is too slow to make informed decisions.
Cost per lead varies from $15–$100+ depending on industry, offer, and funnel quality.
Generally lower CPCs with strong creative. Video-first platform requiring consistent creative production.
Proof
★★★★★"We cut our cost per lead by 58% in the first 90 days. The team connects campaigns to our sales pipeline — finally we know which ads actually close deals."
★★★★★"Since partnering with Digital Deluxe, our lead flow has been more consistent than ever. They built the entire funnel from scratch and it just works."
★★★★★"They're not just an agency — they're true partners. They understand our business and treat our budget like it's their own."
FAQ
Expect 2–4 weeks to optimise and deliver stable results. The learning phase requires sufficient budget and time for the algorithms to find your best audiences.
For B2C, Facebook and Instagram are usually the starting point. For B2B, LinkedIn is essential despite higher costs. TikTok suits brands targeting 18–34 demographics with strong creative.
iOS tracking changes reduced retargeting effectiveness and increased cost per acquisition across Facebook and Instagram. We mitigate this with Conversions API, server-side tracking, and first-party data strategies.
Short-form video (15–30 seconds) typically outperforms static images across all platforms. We test multiple creative formats and iterate based on performance data, not assumptions.
Social leads require more nurturing since you're creating demand rather than capturing it. Well-targeted campaigns can generate high-quality leads at lower cost than search, but expect a longer conversion cycle.
We provide creative briefs and direction based on performance data. For video production, we work with your team or our creative partners. We handle all ad copy, targeting, and campaign management.
No. Rolling monthly agreements with 30 days' notice. You retain access to all campaigns, audiences, and data even if you leave.
No lock-in contracts. No fluff. Just a straight conversation about your paid social goals and whether we're the right fit.
We respond within 1 business day.