Big agency results, small business budgets. You do not need enterprise spend to get professional marketing.
Digital Deluxe is a small business marketing company built for owner-operators who want qualified leads — not vanity clicks. Smart, focused strategies, month-to-month, with senior strategists on every account.
Platforms
Search, Display, and YouTube campaigns targeting buyers actively looking for your services.
Facebook and Instagram advertising to reach your ideal customers where they spend their time.
B2B advertising to reach professionals and decision-makers in your target market.
Bing and Yahoo search advertising — often lower CPCs with high-quality traffic.
The Problem
Agencies optimise for clicks because it's easy to report. But clicks don't pay salaries — closed deals do. We see it constantly: campaigns driving traffic to generic homepages, with no tracking past the submit button.
The result? Businesses burn $10K to $50K monthly on traffic that never converts into sales.
Our Approach
Six core strategies that make every dollar of your budget work harder.
We prioritise high-intent keywords that signal buying readiness — not tyre-kickers.
Every campaign gets dedicated landing pages engineered to convert visitors into leads.
Track from click to close. Know exactly which keywords and ads generate revenue.
Aggressive exclusion of irrelevant searches that waste your budget every week.
Bidding strategies optimised for cost-per-qualified-lead, not just lowest CPC.
No set and forget. We actively manage bids, audiences, and creative every week.
Our Process
A systematic approach refined over 10 years and thousands of campaigns across Google, Meta, and LinkedIn.
We audit your campaigns, competitors, and market opportunity to identify where budget is wasted and where real opportunities lie.
Campaign structure, keyword targeting, audience segmentation, and landing page strategy built around your specific revenue goals.
Full conversion tracking from click to close. We measure revenue, not just clicks, before a single dollar is spent.
Bids, negatives, ad copy, audiences, and landing pages reviewed every week. Active management that compounds over time.
Double down on winning campaigns, cut losers fast, and expand into new channels once the core is profitable.
Why Choose Us
Most marketing agencies for small businesses sell the same template to everyone. We build campaigns around your numbers — average order value, close rate, customer lifetime value — so every dollar is tied to revenue. That is what separates a great marketing company for small businesses from a cost centre.
Client Results
"We cut our cost per lead by 58% in the first 90 days. The team connects campaigns to our sales pipeline — finally we know which ads actually close deals."
"After two previous agencies, Digital Deluxe was the first to connect our Google Ads to revenue in our CRM. We now know exactly which campaigns are profitable."
FAQ
For meaningful results in competitive Melbourne markets, we recommend a minimum of $3,000-$5,000/month in ad spend. Highly competitive industries like finance, legal, and real estate may require $10,000+. Management fee is separate from ad spend.
Initial leads typically come in within 2-4 weeks. Meaningful optimisation requires 60-90 days of data. Campaigns that are 6-12 months old with consistent optimisation outperform newer campaigns by 3-5x.
Most agencies report on vanity metrics like clicks, impressions, and CTR. We connect campaigns directly to your CRM and revenue. We manage weekly, use custom landing pages, and work month-to-month. You stay because results are good, not because you're locked in.
Yes. Dedicated landing pages typically convert 5-10x better than homepages. We build custom landing pages as part of our SEM service to ensure message match between your ads and the landing experience.
We set up end-to-end conversion tracking from ad click through form submission and phone call, into your CRM to track actual revenue. This lets us see which keywords and campaigns generate real revenue, not just clicks.
Google Search captures high-intent demand. Meta works for B2C and awareness. LinkedIn is ideal for B2B with longer sales cycles. We recommend the right mix based on your target market and goals.
Yes, though we recommend dedicated landing pages for paid campaigns. We can build these separately or within your existing CMS. We'll audit your current pages and recommend highest-leverage improvements before launch.
We review weekly and adjust proactively. If a campaign is not meeting KPIs, we pause, analyse, restructure, and relaunch with a revised strategy. We would rather cut a loser fast than defend poor performance in a monthly report.
Supporting Services
Your ads are only as good as the page they land on and the follow-up system behind it.
Get a free campaign audit. We'll show you exactly where you're losing money — no obligation.
Or call 03 9111 2657 to speak with a strategist.