Facebook Ads Agency Melbourne

Yes, Facebook and Instagram ads remain highly effective for Melbourne businesses when done correctly. While costs have increased and targeting has become more complex due to privacy changes, Meta's AI has improved significantly. The key is proper campaign structure, compelling creative, and conversion-optimised landing pages.

Google Ads capture existing demand — people actively searching for your service. Facebook Ads create demand by showing your offer to people who match your ideal customer profile but aren't actively searching. Google is better for high-intent services; Facebook excels at awareness, lead generation, and visual products. Most businesses benefit from using both platforms strategically.

Cost per lead varies widely by industry and offer. Melbourne businesses typically see $15 -- $80 per lead depending on competition and targeting. The key metric is cost per acquisition and return on ad spend. A $50 lead that converts at 20% into a $2,000 sale is excellent; a $10 lead that never converts is expensive. We optimise for your actual business outcomes.

Authentic, user-generated-style content outperforms polished advertising. Video under 30 seconds works well for stopping the scroll. Images should be visually striking without looking like stock photos. We test multiple creative concepts and let the data determine winners. The best creative looks like organic content, not an ad.

We implement the Meta Pixel on your website to track page views, events, and conversions. For lead generation, we track form submissions and integrate with your CRM to follow leads through to revenue. For e-commerce, we track purchase values directly. We also use UTM parameters and attribution modelling to understand the full customer journey.

Lead forms work well for simple offers and lower-cost services — they reduce friction and increase volume. Website traffic works better for higher-consideration purchases where prospects need more information. We often test both and let performance data guide the strategy. The right choice depends on your sales process and customer journey.

Lookalike audiences are Meta's way of finding people similar to your existing customers or leads. You upload a customer list, and Meta finds users with similar behaviours and interests. They're highly effective once you have at least 1,000 customer records. We use lookalikes for scaling campaigns that have proven successful with interest-based targeting.

The learning phase typically takes 3 -- 7 days per ad set as Meta's algorithm figures out who responds to your ads. Initial optimisation takes 2 -- 4 weeks as we test audiences, creative, and messaging. By week 4 -- 6, campaigns usually stabilise with consistent cost-per-lead metrics. Unlike Google, Facebook requires more patience during the initial learning period.

We handle everything from strategy to execution including copywriting and basic image editing. For video and photography, we can work with your existing assets or recommend creators. We always start by reviewing what you have — often existing customer photos, testimonials, and product shots make the best ads. Authentic beats polished on Meta.

No. We operate on 30-day terms. You can pause or cancel anytime with 30 days' notice. We believe in earning your business through results, not legal obligations. This keeps us accountable and ensures we're constantly optimising to deliver value that makes you want to continue.

Most Melbourne service businesses should start with $1,500–$3,000/month in ad spend; ecommerce often starts at $2,000+. Below $1,000/month you usually don't generate enough conversion data for Meta's algorithm to optimise meaningfully. Above $5,000/month, proper agency or specialist management becomes worth its fee. Spending under $1,000 with paid management on top is almost always a budget mistake — either DIY at that level or wait until the budget grows.

Yes — for the right businesses, with the right approach. Meta is harder to use than it was in 2018. iOS 14.5 fragmented attribution. Detailed interest targeting has thinned. Creative is now the dominant variable rather than targeting. The brands winning on Meta in 2026 invest in proper UGC video, refresh creative every 1–2 weeks, run server-side CAPI tracking, and let Advantage+ do the heavy lifting on targeting. Businesses still trying to run 2018 playbooks burn budget. Done right, Meta remains the most efficient paid acquisition channel for most B2C and a growing share of B2B.

Traffic is immediate — campaigns generate clicks within hours of going live. Meaningful optimised performance takes 3–7 days per ad set as Meta's algorithm exits the learning phase. Most accounts reach the first proper performance review around the 2–4 week mark with initial CPL trends visible. True steady-state performance with the algorithm fully trained typically lands at the 4–6 week mark. Anyone promising "guaranteed leads in 7 days" is selling theatre.

Boosted posts are the simplest form of Facebook advertising — one click from a published post, limited targeting, limited objectives, no conversion optimisation. Facebook ads (via Ads Manager) give you the full platform: campaign objectives, audience segmentation, A/B testing, conversion tracking, Advantage+, lookalike audiences, retargeting, CAPI, the lot. Boosted posts are fine for the occasional brand-awareness push from a small business. Proper paid acquisition through Ads Manager is what serious Meta marketing looks like.