Most social agencies count engagement. We count qualified leads in your pipeline.
LinkedIn and Meta strategies built for founder-led B2B businesses.
Platforms
B2B Lead Generation
Sponsored Content
Facebook & Instagram
Thought Leadership
Platform Strategy
Decision framework by business type. The right platform mix depends on who your customer is, not on which platform feels trendy this quarter.
B2B (services, SaaS, consulting): LinkedIn first, distantly followed by Meta and YouTube. As a senior b2b social media agency Melbourne we run for clients, LinkedIn is where buyers spend professional time, where thought leadership earns reach, and where account-based targeting actually works. Meta is useful for retargeting and broader awareness; YouTube for long-form content and search.
B2C retail and lifestyle ecommerce: Instagram and TikTok first, Meta for paid distribution. Visual products win on visual platforms. Reels and TikTok-format short video drives most of the discovery; Instagram Shopping and TikTok Shop close the loop. As a social media marketing agency Melbourne ecommerce businesses partner with, we typically allocate 50–70% of organic effort to Instagram and TikTok.
Local services (trades, clinics, allied health): Facebook (for older demographics still dominant on the platform) plus Google Business Profile as a hybrid social/local signal. Instagram useful for visual services like cosmetic dental, hair, beauty. TikTok rarely justified for local-only businesses unless the founder is on-camera capable.
Professional services (legal, financial, accounting): LinkedIn dominantly. Personal partner brands matter as much as the firm brand. Meta for awareness and retargeting; rarely first-choice. Most professional services social media marketing budgets are misallocated by spreading too thin across consumer platforms that don't reach decision-makers.
Hospitality, restaurants, events: Instagram and TikTok dominantly. Visual platforms, image-driven food and venue content, location tags, user-generated content. Facebook still useful for event RSVPs and older demographics.
The pattern: pick the 2–3 platforms where your customer actually spends time and invest properly. Spreading thin across six platforms with thin content beats no platforms at all — but rarely matches concentrated effort on 2–3. For social media management Melbourne work we run, platform consolidation is usually the first recommendation.
The Problem
Most agencies report on followers, likes, and shares. But if your social strategy isn't generating qualified leads, it's just expensive content production. As a social media agency Melbourne businesses hire when they're done with vanity metrics, we tie every piece of social activity to revenue or pipeline impact.
Our Approach
Systematic outreach and content strategy to fill your pipeline with qualified B2B prospects.
Position your founders and executives as industry authorities that attract inbound opportunities.
LinkedIn and Meta campaigns optimised for lead quality, not just click volume.
Amplify reach by activating your team's networks with coordinated content strategies.
Build engaged audiences around your expertise that convert into long-term business relationships.
Social leads flow directly into your CRM with full attribution and automated follow-up.
The Process
Deep analysis of your current social presence, audience, competitors, and pipeline goals to build a data-driven strategy.
Optimise company and personal profiles for search visibility, credibility, and conversion.
Launch a consistent content cadence with thought leadership, case studies, and engagement-driven posts.
Layer targeted paid campaigns to accelerate reach and drive qualified leads at scale.
Connect social engagement to your CRM and nurture sequences to turn conversations into pipeline.
Why We're Different
Pricing
Honest pricing context for Melbourne businesses comparing social media marketing options. Three things make up the total: management fees, content production, and paid amplification.
Management fee ranges in Melbourne. Most established social media marketing agency Melbourne providers charge between $1,500 and $7,500/month for organic management. The variation tracks the number of platforms managed, content volume produced, and seniority of the strategist. Below $1,000/month you're usually getting either offshore content production or recycled templates; above $5,000/month you're paying for dedicated strategist time, in-house creators, and proper measurement infrastructure.
Content production costs. Often bundled, sometimes separate. Where separate, expect $200–$600 per properly-produced video piece (UGC-style, edited, captioned), $80–$200 per static design, $100–$300 per long-form text post (LinkedIn ghostwriting). Heavy video production with original shoots runs $1,500–$5,000 per day plus editor time.
Paid amplification budget. Separate from management fees. For B2B LinkedIn ads, $3,000–$15,000/month minimum. For Meta-led B2C, $1,500–$10,000+/month. Most B2B social engagements only really earn their fee once paid amplification is layered on top of organic.
The Digital Deluxe approach. We size the engagement to what the business actually needs. Smaller engagements get tight organic plus 1–2 platform focus; larger engagements get multi-platform organic plus paid amplification plus account-based work where relevant. No lock-in. For B2B-specific guidance see our B2B social media marketing guide, or our LinkedIn marketing guide for the dominant B2B channel.
Organic vs Paid
Two different jobs, both worth doing, often confused as substitutes.
Organic social is content you publish to your followers and people who discover your content via the algorithm or shares. It's free at point of publication but expensive in time and creative effort. Organic builds brand equity, signals expertise, demonstrates culture, and generates inbound interest. It compounds — the audience and the credibility grow over time. It's slow.
Paid social is content boosted to a defined audience for a defined budget. You pay per impression or per click. Paid reach is immediate, predictable, and scalable. It doesn't compound — the moment you stop spending, the reach stops. But it provides the speed organic lacks.
When to use organic: Building authority over time, founder/exec personal branding, signalling culture for recruitment, creating content assets that earn shares, B2B thought leadership where credibility matters more than reach.
When to use paid: Launching a new product or offer, scaling a winning piece of organic content, targeted lead generation, retargeting website visitors, time-bound campaigns, when you need leads this week not this year.
When to use both: Almost always. Organic posts that genuinely resonate become the foundation for paid amplification. Paid traffic that converts feeds the retargeting audiences that organic can't reach. Most serious b2b social media agency engagements run both in parallel, with proper attribution showing which combination is paying back.
Client Results
“LinkedIn went from a posting platform to our #1 lead source. The team understands B2B buyers — no fluff, just leads in the pipeline.”
“Finally, a social agency that gets that we're not selling to consumers. Our LinkedIn presence now drives 40% of our qualified opportunities.”
FAQ
Organic social typically shows engagement improvements within 4-6 weeks and lead generation within 8-12 weeks. Paid social can generate leads within days. B2B social is a long game — we focus on building sustainable pipeline, not viral moments.
LinkedIn is the primary platform for B2B lead generation. We also use Meta (Facebook/Instagram) for retargeting and certain B2B audiences. The right mix depends on where your specific buyers spend time.
Full service — we develop strategy, create content, manage posting, run paid campaigns, and report on lead generation. We can also train your team for hybrid approaches.
We track leads generated, cost per lead, pipeline contribution, and ultimately revenue attributed to social channels. No vanity metrics — only business outcomes.
Organic builds authority and nurtures existing audiences over time. Paid accelerates reach and generates immediate leads. We typically recommend both for maximum impact.
For B2B, founder/executive presence significantly amplifies results. We can ghostwrite for your leadership team or coach them on effective posting strategies.
Our B2B social programs start from $3,500/month for organic management, with paid advertising budgets managed separately. We customise pricing based on your goals and required content volume.
Absolutely. We often partner with in-house teams, handling specific channels or campaigns while your team manages others. Collaboration is key to integrated marketing.
Depends on platform and business type. LinkedIn: 3–5 posts per week from the company page, plus 2–4 posts per week from executive personal profiles. Instagram: 3–5 feed posts plus daily Stories plus 2–3 Reels per week. Facebook: 3–5 posts per week. TikTok: aspirational target is daily but realistic is 3–5 per week. Consistency matters more than volume.
Yes — same content recycled across platforms underperforms. LinkedIn audiences want professional context; Instagram audiences want visual story; TikTok audiences want native short-form video. The core message can be consistent but the format, hook, and tone need to match each platform's native style. Repurposing is fine; copy-pasting is not.
Social media management is the doing — scheduling, posting, community management, day-to-day. Social media marketing is the strategy plus management plus paid plus measurement — a complete revenue-tied channel. Management without marketing is content production for its own sake. We do social media marketing because we care about the business outcome, not just the post count.
To a point, then no. Below a baseline cadence (roughly 3 posts per week on most platforms), you're not signalling the algorithm enough to gain reach. Above 1 post per day, marginal returns drop quickly. Most accounts plateau on volume; quality and engagement per post matter more after the baseline is hit.
Deeper Reading
Practical playbooks across the platforms and audiences we work with most.
What actually works for B2B in 2026 — LinkedIn, paid social, ABM, and pipeline-focused measurement.
Organic strategy, personal branding, LinkedIn Ads, and how to generate B2B leads from the dominant B2B social platform.
Which platforms to use, how often to post, what content actually works, and when to bring in an agency.
The content pillar framework, calendars, formats, and repurposing across platforms.
Why Digital Deluxe
Senior social media agency Melbourne work with the infrastructure of a proper team — not a freelancer juggling 12 accounts on Trello.
LinkedIn and B2B Meta is our home. We don't pretend to be experts in every B2C platform — we partner with B2C specialists when needed and keep our depth where it matters.
Every engagement is tied to a measurable outcome: leads in CRM, demos booked, pipeline value. We report on what your CFO cares about, not what looks good in a screenshot.
Personal branding for founders and executives is one of the highest-leverage B2B social moves. We handle it — with your voice, not generic AI slop.
Organic informs paid; paid amplifies organic. We run both natively rather than handing one off to "the ads team" with no joined-up strategy.
30-day terms. Leave any time. We earn your business each month through performance, not legal commitment.
Local team, face-to-face when you want it, same timezone, same understanding of the Australian market.
Book a free strategy call. We'll audit your current social presence and show you exactly how to generate pipeline from LinkedIn and Meta.