Google Ads Agency Melbourne
Melbourne’s Deluxe Google Ads Agency
Digital Deluxe provides high-converting Google ads for companies in different professional markets in Melbourne, Australia.
The Google Ads Landscape
That means that roughly 4 out of 5 people who have an intention to buy a product or service start their customer journey on this site. Whether it’s to look for the nearest hardware store or for the best laptops, people have made it a habit to check online for a business’ legitimacy and reputation.
Google receives 1.2 trillion queries per year, 3.5 billion users daily, and 40,000 searches per second. Therefore running Google ads is an opportunity that most businesses should consider investing in to reach and convert more of their target market if they’re not already.
The Digital Deluxe Google Ads Promise
Hone In On Your Target Audience
Casting a wide net over the sea may catch you fish but it doesn’t guarantee that you’ll catch the type of fish that you want. This analogy extends to creating ads. A good Google advertising agency will help you craft ad campaigns that are hit or miss, but a GREAT Google ad agency makes the most out of Google Ads targeting features.
With Google Ads, you can target your audience on literally hundreds of different criteria with some simple examples including age, location, and language. You also have the power to determine on which device it’ll show, where it’ll show geographically, and how often. Keywords also play a great role in targeting your audience. Your chosen SEM agency can determine which words are most associated with your industry and offer, and craft a Google ads strategy targeting those who searched for those keywords.
Receive Faster Results Than SEO
If you’ve been considering investing in digital marketing for your business, you may be wondering whether to focus on Google ads or search engine optimization (SEO). While both are important tools, Google ads can often deliver faster results. With Google ads, you have the ability to target specific keywords and demographics, and your ad will show up at the top of Google’s search results.
On the other hand, SEO is a long-term strategy that involves making changes to your website’s content and coding to improve your ranking on Google’s organic search results. This process can take time to see results, whereas Google ads can bring immediate traffic to your site. So if you’re looking for a quick boost in web traffic and higher conversion rates, Google ads may be the way to go. That being said, it’s important not to neglect SEO entirely as it can contribute to long-term organic growth for your business.
Outrank Your Competitors
Are you tired of constantly losing potential customers to your competitors? Are you ready to take control and outrank them on Google searches? Look no further than Google ads.
By investing in Google ads, you will increase your visibility on Google. You will also be able to target specific demographics and gain a better understanding of what keywords and ads are performing well for your business.
While it may require some initial investment, the reward is worth it – overtaking your competition and gaining more attention from potential customers. Don’t let them win the Google search game any longer – start using Google ads to beat out your competitors and see positive results in no time.
Control Your Budget More Easily
Have you ever struggled with budgeting and keeping track of your advertising expenses? Google Ads can be the solution to all your financial woes. With this online tool, you have complete control over your spending. Set a budget for each ad campaign and google will only charge you when someone actually clicks on your ad.
You also have the ability to pause or adjust campaigns at any time, ensuring that you are never spending more than you can afford. In addition, Google ads provides detailed reports that allow you to analyse where and how your money is being spent. Say goodbye to financial stress and hello to Google ads, the ultimate budgeting tool.
Make Data-driven Business Decisions
Partnering with a Google ads digital marketing agency or PPC agency that are well-versed with the Google Ads software will provide you with valuable and insightful analytics. This information easily reveals what works and what doesn’t work in your Google ads campaign.
At a glance, you can see your click-through rate (CTR), cost-per-conversion (CPC), keyword search volume, ad quality score, and ad position ranking. With this, you can make data-backed decisions like A/B testing your ad copy and landing pages to maximise ROI. This data will not only give you an overview of how your paid search ads are performing but it will also provide recommendations on how to improve your results.
Digital Deluxe, Your Sem Management Agency
Digital Deluxe delivers end-to-end Google ads management and PPC campaigns for Australian businesses.
There are many SEM agencies in Melbourne but Digital Deluxe approaches Google ads management as part of a complete digital marketing strategy. Beyond working with paid ads, we also offer other B2B digital marketing services with which we build a cohesive strategy with.
When it comes to Google ads optimisation and PPC campaigns, we start with a deep-dive on search query analysis to determine which industry keywords your business will make the most of. With this, we start A/B testing copy, assets, and placements for your Google ads and pivot along the way based on its performance.
Some of the Google Ads services we provide to Australian businesses include: