Ecommerce Marketing
Most ecommerce stores struggle to convert traffic into sales. We build revenue-focused campaigns across Google Shopping, Meta, email, and CRO — tracking every dollar from click to checkout.
The Problem
CPCs are climbing across every platform. Without proper campaign structure and bid strategy, you're paying more for less with every passing quarter.
You know you're spending on ads, but you can't tell which campaigns actually drive profitable sales vs. which ones just generate low-margin revenue.
The average ecommerce store loses 70%+ of carts. Without automated recovery sequences, you're leaving revenue on the table every single day.
Acquiring a customer is expensive. Most stores focus entirely on first purchase and ignore the repeat purchase and retention systems that drive real profitability.
Our Approach
We manage the full ecommerce growth stack — paid acquisition, product feed optimisation, email automation, and conversion rate optimisation — all connected to revenue.
Product feed optimisation, Smart Shopping vs. Standard Shopping strategy, search campaigns for high-intent commercial terms, and Performance Max management.
Product catalogue campaigns, dynamic retargeting, lookalike audiences built from your best customers, and creative testing at scale.
Cart abandonment sequences, post-purchase flows, win-back campaigns, and lifecycle marketing that turns one-time buyers into repeat customers.
Product page optimisation, checkout flow improvements, A/B testing, and page speed work that increases revenue without increasing ad spend.
Optimised product titles, descriptions, images, and custom labels. Feed quality directly impacts Shopping ad performance and cost efficiency.
GA4 enhanced ecommerce, server-side tracking, attribution modelling, and cohort analysis. Know which channels drive real profit, not just revenue.
Process
Deep dive into your store analytics, ad accounts, product feeds, and email flows. We identify the biggest revenue leaks and opportunities.
Campaign structures built around your product catalogue, margins, and customer segments. Budget allocated by profitability, not guesswork.
Campaigns go live with proper conversion tracking, enhanced ecommerce, and server-side tagging from day one.
Product feed updates, bid adjustments, creative testing, audience refinement, and budget reallocation based on ROAS data.
Double down on winning products, audiences, and channels. Expand into new platforms once core campaigns are profitable.
Why Us
| Most Agencies | Digital Deluxe |
|---|---|
| Report on clicks and impressions | Report on revenue and ROAS |
| Monthly check-in calls | Weekly optimisation and updates |
| Generic campaign structure | Architecture by product margin and LTV |
| 12-month lock-in | Month-to-month, no lock-in |
| Junior staff management | Senior strategists only |
| Lowest CPC optimisation | Profit-per-order optimisation |
Proof
★★★★★"We cut our cost per lead by 58% in the first 90 days. The team connects campaigns to our sales pipeline — finally we know which ads actually close deals."
★★★★★"After two previous agencies, Digital Deluxe was the first to connect our Google Ads to revenue in our CRM. We now know exactly which campaigns are profitable."
★★★★★"Since partnering with Digital Deluxe, our lead flow has been more consistent than ever. They built the entire funnel from scratch and it just works."
FAQ
We recommend a minimum of $3,000–$5,000 per month in ad spend across platforms. Below this, the economics don't support professional management and meaningful testing.
Paid campaigns start generating traffic and sales within the first week. Expect 2–4 weeks for initial optimisation to stabilise, with meaningful ROAS improvements by 60–90 days.
Yes. We work with all major ecommerce platforms including Shopify, WooCommerce, BigCommerce, and Magento. We also build dedicated landing pages when conversion data shows they'll outperform product pages.
We implement enhanced ecommerce tracking in GA4, connect ad platforms to your store backend, and track actual profit per order — not just revenue. This means accounting for returns, COGS, and shipping costs.
Most successful ecommerce brands use both. Google Shopping captures high-intent search demand. Meta Ads create demand and drive discovery. We allocate budget based on your product type and customer behaviour.
Yes. Email and SMS automation is a core part of our ecommerce stack. Cart abandonment, post-purchase flows, win-back campaigns, and lifecycle marketing typically generate 20–30% of total store revenue.
We review performance weekly and make fast adjustments. If something isn't working, we pause, restructure, and redirect budget within days — not months. Our month-to-month contracts mean we need to deliver results to keep your business.
No. Rolling monthly agreements with 30 days' notice. You retain access to all campaigns, ads, and data even if you leave.
No lock-in contracts. No fluff. Just a straight conversation about growing your online store profitably.
We respond within 1 business day.