Search Engine Marketing

Paid search that tracks revenue, not clicks.

We build Google Ads and Bing campaigns that deliver qualified leads and measurable sales — not vanity metrics.

Management fees from $1,500/month. Flat fee structure. No hidden markup on ad spend. Month-to-month contracts.

$2B+ Revenue Generated
95% Google's AU Search Share
No Lock-in Month-to-Month

Clicks Don't Pay Salaries. Closed Deals Do.

Agencies optimise for clicks because it's easy to report. But clicks don't pay salaries. Businesses commonly waste $10K to $50K monthly on traffic that never converts into sales.

Without proper conversion tracking, you're flying blind. You can't tell which keywords drive revenue, which ad copy closes deals, or which campaigns are actually profitable.

We track the full journey from click to closed sale — so every dollar in your ad account is accountable.

  • Wasted Ad Spend $10K–$50K/month burned on traffic that never converts because nobody tracks what happens after the click.
  • 👁
    Vanity Reporting Agencies show impressions and click-through rates while revenue attribution remains invisible.
  • 🔗
    No Click-to-Sale Tracking Without end-to-end conversion tracking, you can't tell which campaigns produce actual revenue.
  • 💰
    Percentage-Based Fees Most agencies charge a percentage of spend, incentivising them to increase your budget rather than your ROI.

Full-Spectrum Search Engine Marketing

Every platform, every format, every stage of the funnel — managed under one strategy with unified tracking.

Google Search Ads

Intent-based campaigns targeting high-value keywords. We structure accounts for maximum quality score and minimum wasted spend.

Google Shopping

Product feed optimisation and campaign structure for ecommerce brands looking to scale profitably on Google Shopping.

Bing / Microsoft Ads

B2B clients see 30–50% lower CPCs on Bing. The demographic skews older, educated, and higher-income — ideal for professional services.

Remarketing & RLSA

Reconnect with visitors who didn't convert. Remarketing lists for search ads let you bid more aggressively on proven intent.

Performance Max

Strategic consultation on Google's AI-driven campaigns. We ensure Performance Max complements — not cannibalises — your search strategy.

Conversion Tracking

End-to-end implementation connecting ad clicks to CRM revenue. Know exactly which keywords and ads produce closed deals.

Revenue-Focused Campaign Management

We don't optimise for clicks. We optimise for the metrics that matter to your business: leads, pipeline, and revenue.

01
Intent-Based Targeting We target keywords that signal buying intent, not just search volume. Every keyword earns its place in the account.
02
Conversion-First Landing Pages Dedicated landing pages per campaign that convert 5–10x better than sending traffic to your homepage.
03
Full-Funnel Tracking From ad click to CRM close. We connect every conversion back to the keyword, ad, and campaign that produced it.
04
Negative Keyword Mining Weekly search term analysis to eliminate wasted spend and continuously refine targeting precision.
05
Smart Bid Management Data-driven bidding strategies that maximise return, not just volume. Manual oversight on automated systems.
06
Weekly Optimisation Not set-and-forget. Every week we review, refine, and improve. Campaign performance compounds over time.

Transparent, Flat-Fee Pricing

No percentage-based fees. No hidden markup on ad spend. You always know exactly what you're paying.

Management Fee

From $1,500/month

  • Flat fee — not percentage of spend
  • Full campaign management
  • Conversion tracking setup
  • Weekly optimisation cycles
  • Transparent reporting dashboard
  • Month-to-month contract

Recommended Ad Spend

$2,000+/month

  • Direct to Google/Bing — no markup
  • You own the ad accounts
  • Full spend transparency
  • Budget allocation by performance
  • Scale up or down any time
  • No minimum commitment period

How We're Different

Digital Deluxe Most Agencies
Revenue & pipeline reporting Clicks & impressions reporting
Flat monthly fee Percentage of ad spend
Month-to-month contracts 6–12 month lock-ins
Weekly optimisation Monthly check-ins
Custom landing pages per campaign Traffic sent to homepage
Senior strategist on every account Junior account manager

What Clients Say About Our SEM

★★★★★

We cut our cost per lead by 58% in the first 90 days. The team connects campaigns to our sales pipeline — finally we know which ads actually close deals.

Marcus T. CEO, B2B SaaS
★★★★★

After two previous agencies, Digital Deluxe was the first to connect our Google Ads to revenue in our CRM. We now know exactly which campaigns are profitable.

Sarah K. Head of Marketing, Professional Services

Common Questions About SEM

What's the difference between SEM and SEO?

SEO is organic search optimisation — improving your website to rank naturally over time. SEM is paid search advertising — you pay for each click on Google or Bing. SEM delivers traffic within hours of launch; SEO is a longer-term investment. Most businesses benefit from both working together.

How much should I spend on Google Ads?

We recommend a minimum ad spend of $2,000+ per month for meaningful results. The right budget depends on your industry, competition, and revenue targets. Our management fees start from $1,500/month with a flat-fee structure — we never charge a percentage of your spend.

How quickly will I see results?

Traffic can begin within hours of campaign launch. Campaign optimisation typically requires 2–4 weeks of data to start refining targeting and bids. Most clients see meaningful lead flow within the first month, with ongoing improvement as we optimise.

Should I use Google Ads or Bing Ads?

Google holds around 95% market share in Australian search, so it's the primary channel for most businesses. Bing is valuable for B2B clients — its demographic skews older, educated, and higher-income, and CPCs are typically 30–50% lower. We often recommend both for maximum coverage.

Do you require long-term contracts?

No. We work on month-to-month terms. No lock-in contracts. We believe in earning your business every month through results, not legal obligations.

Can you take over my existing Google Ads account?

Yes. We audit your existing account, identify quick wins and structural issues, then implement improvements while maintaining what's already working. You always retain full ownership of your ad accounts.

What reporting do I get?

Transparent reporting dashboards showing revenue and pipeline metrics — not just clicks and impressions. You see which keywords, ads, and campaigns drive actual business outcomes, updated in real time.

Why flat fees instead of percentage-based pricing?

Percentage-based fees create a conflict of interest — agencies are incentivised to increase your spend, not your ROI. Our flat fee means our only incentive is to maximise your return. As your spend scales, your management cost stays predictable.

What is Performance Max?

Performance Max is Google's AI-driven campaign type that runs across all Google surfaces. We provide strategic consultation to ensure it complements your search campaigns rather than cannibalising them.

Do you build landing pages?

Yes. Dedicated landing pages convert 5–10x better than sending ad traffic to your homepage. We build conversion-optimised landing pages for each campaign to maximise your return on ad spend.

Ready to Stop Wasting Ad Spend?

Get a free audit of your current SEM campaigns. We'll show you exactly where your budget is being wasted and how to fix it.