Digital marketing that tracks revenue, not reach. We run paid search and social campaigns for Australian businesses that need customers, not clicks.
Australian businesses waste millions on pay-per-click advertising every year. Not because PPC doesn't work—because it's done wrong. Agencies focus on vanity metrics. Clicks. Impressions. Click-through rates. Numbers that look good in reports but don't pay the bills.
The problem starts with how PPC is sold. Most agencies charge a percentage of ad spend. This creates a misalignment—they make more money when you spend more, regardless of results. They report on clicks because clicks are easy to generate. Converting those clicks into revenue? That's the hard part, and many agencies simply don't have the systems to track it.
We see it constantly. Accounts structured for the agency's convenience, not performance. Broad match keywords bleeding budget on irrelevant traffic. Landing pages that ignore conversion principles. No tracking of actual sales, phone calls, or qualified leads. Just a monthly report showing how many people clicked, followed by a request to increase budget.
Agencies report clicks and impressions instead of revenue and return on ad spend. You can't optimise what you don't measure.
Campaigns built for easy management rather than performance. Poor keyword targeting wastes budget on window shoppers.
Percentage-of-spend pricing rewards agencies for increasing your budget, not improving your results.
We manage paid advertising across the platforms that matter for Australian businesses. Every campaign is built around one goal: generating measurable revenue for your business. We don't do brand awareness campaigns with fuzzy metrics. We build systems that track every dollar spent to dollars earned.
High-intent keyword campaigns capturing prospects actively searching for your services. We build tight ad groups, write compelling copy, and optimise for conversions—not just clicks.
Product listing campaigns for e-commerce businesses. Feed optimisation, bid management, and strategic campaign structuring to maximise return on ad spend.
Visual remarketing and display campaigns targeting your website visitors across the web. We focus on conversion-oriented creative, not vanity impressions.
Video campaigns on the world's second-largest search engine. From TrueView in-stream to discovery ads, we create video funnels that drive action.
Facebook and Instagram campaigns including lead generation, conversion campaigns, and retargeting. We build funnels that turn scrollers into customers.
B2B campaigns targeting decision-makers by job title, company size, and industry. Ideal for professional services, finance, and property development marketing.
We audit your current account, analyse competitors, and understand your unit economics. What's a customer worth? What's your close rate? This shapes everything.
We implement conversion tracking that connects to your CRM or e-commerce platform. We track revenue, not just form fills.
Tight keyword groups, compelling ad copy, and landing pages designed to convert. No broad match waste. No generic messaging.
Daily bid adjustments, negative keyword additions, and A/B testing. We optimise for your actual business outcomes.
Real-time dashboards showing spend, conversions, cost per acquisition, and revenue. Monthly strategy calls to review performance.
Businesses spending $2,000+ monthly on ads who need professional management. You're big enough to have budget, smart enough to know you need help.
Medical practices, dental clinics, and allied health providers needing qualified patient inquiries. We understand AHPRA guidelines and medical marketing.
Residential and commercial developers selling off-the-plan or completed stock. We generate buyer enquiries that convert to sales.
Mortgage brokers, financial planners, and accountants targeting high-value clients. Compliance-aware campaigns that generate qualified leads.
Lawyers, consultants, engineers, and B2B service providers needing consistent lead flow. We build predictable pipelines.
Online retailers needing profitable shopping campaigns. We optimise for return on ad spend and customer lifetime value.
PPC costs in Australia vary by industry and competition. Most SMEs spend between $2,000-$15,000 per month on ad spend, plus management fees. We recommend a minimum of $2,000 monthly ad spend to generate meaningful data and results. Our management fees are transparent and based on campaign complexity, not a percentage of ad spend. This ensures our incentives align with your results, not your budget size.
Most PPC campaigns start generating traffic within 24-48 hours of launch. However, optimisation typically takes 2-4 weeks as we gather conversion data, adjust bids, and refine targeting. By month three, campaigns usually reach peak efficiency with stable cost-per-acquisition metrics. We provide weekly updates during the initial optimisation period so you know exactly what's happening.
We recommend Google Ads for high-intent search traffic and Meta (Facebook/Instagram) for awareness and retargeting. LinkedIn works well for B2B professional services. The right mix depends on your audience, offer, and budget. We typically start with one platform and expand once profitable. Our recommendation is based on your specific business, not platform popularity.
ROI depends on your margins, conversion rate, and average order value. Most clients see 3-8x return on ad spend within the first 90 days. We track revenue directly through your CRM or e-commerce platform, not just clicks, so you know exactly what PPC delivers to your bottom line. If the numbers don't work, we'll tell you upfront rather than waste your budget.
No. We operate on 30-day terms. If we're not delivering value, you can leave anytime. We believe in earning your business every month through results, not legal obligations. This keeps us accountable and you in control. Our retention comes from performance, not paperwork.
We specialise in healthcare and clinics, property developers, financial services, and professional services. These industries have longer sales cycles and higher values per customer, making them ideal for data-driven PPC that tracks actual revenue, not vanity metrics. We understand the compliance requirements and customer psychology in these sectors.
Yes, we require a minimum of $2,000 per month in ad spend. Below this threshold, there's insufficient data to optimize effectively, and management fees become disproportionately high. Most successful campaigns run between $5,000-$20,000 monthly. We'll recommend a starting budget based on your market competition and goals.
We provide real-time dashboards plus monthly reports showing spend, clicks, conversions, cost per acquisition, and revenue generated. We connect your CRM or e-commerce platform to track actual sales and customer lifetime value, not just form submissions. You'll see exactly how much revenue PPC generates and what it costs to acquire each customer.
Yes, we regularly audit and take over existing accounts. We'll review your historical data, identify what's working and what's not, and restructure campaigns for better performance. You retain ownership of your Google Ads and Meta accounts; we simply manage them. If you want to leave later, the account stays with you.
PPC delivers immediate traffic through paid ads—you pay for every click. SEO builds organic rankings over time and traffic is free, but results take months. PPC is ideal for testing markets and generating quick revenue. SEO is a long-term investment. Most successful businesses use both: PPC for immediate results and market testing, SEO for sustainable long-term growth.
Get Started
No lock-in contracts. No fluff. Just a straight conversation about your growth targets and whether we can hit them.