We manage performance advertising on Google Ads, Meta, and LinkedIn for founder-led businesses. Not vanity clicks — qualified leads that close.
Channels
Search, Display & YouTube campaigns built around high-intent keywords and conversion tracking.
Facebook & Instagram campaigns for B2C lead generation, retargeting, and lookalike audiences.
B2B advertising targeting decision-makers by title, industry, company size, and seniority.
Bing & Yahoo search campaigns reaching audiences Google misses, often at lower CPCs.
The Problem
Most agencies optimise for clicks, impressions, and click-through rates. They'll show you a dashboard full of green arrows while your bank account tells a different story.
The real issue? No one is connecting ad spend to actual revenue. Broad match keywords attract unqualified traffic. Landing pages weren't built for conversion. And there's no tracking from click to closed deal.
The result: $10K–$50K burned monthly on campaigns that generate activity, not income.
You don't have a traffic problem. You have a revenue-tracking problem.
Our Approach
Six disciplines that turn ad spend into measurable pipeline
We target keywords with commercial and transactional intent — people ready to buy, not just browse. Every campaign is structured around search intent hierarchy.
We build dedicated landing pages for each campaign — engineered for conversion with fast load times, clear messaging, and friction-free forms.
We track every step from ad click to CRM-reported revenue. You'll know exactly which campaigns, keywords, and ads produce real business outcomes.
We proactively mine search term reports to eliminate wasted spend. Irrelevant queries are blocked before they drain your budget.
Manual and automated bidding strategies layered with first-party data signals. We adjust bids by device, location, time, and audience segment.
Not monthly — weekly. We review search terms, adjust bids, test ad copy, and reallocate budget to top-performing campaigns every seven days.
Process
From audit to scale in five phases
We audit your existing campaigns, analytics, and tracking. We identify wasted spend, missed opportunities, and conversion gaps before writing a single ad.
We design your campaign architecture: keyword themes, ad groups, audience segments, landing pages, and conversion tracking — all mapped to revenue goals.
Campaigns go live with full tracking from click to CRM. Every conversion is attributed to the specific keyword, ad, and audience that produced it.
Every week we review performance, mine negatives, test ad copy, adjust bids, and shift budget toward what's working. No set-and-forget.
Once we've proven ROI on a campaign, we scale aggressively. More budget to winners. New channels. Higher volume without sacrificing efficiency.
Comparison
How we compare to the typical SEM agency
| Capability | Most Agencies | Digital Deluxe |
|---|---|---|
| Success Metric | ✗ Clicks & impressions | ✓ Revenue & cost-per-lead |
| Optimisation Cadence | ✗ Monthly review | ✓ Weekly optimisation |
| Landing Pages | ✗ Generic website pages | ✓ Custom conversion pages |
| Contracts | ✗ 6–12 month lock-in | ✓ Month-to-month |
| Account Manager | ✗ Junior coordinator | ✓ Senior strategist |
| Reporting | ✗ CPC & CTR dashboards | ✓ Cost-per-lead & ROAS |
Proof
★★★★★"We were spending $15K/month on Google Ads with no idea what was converting. Digital Deluxe rebuilt our campaigns from scratch, connected everything to our CRM, and cut our cost per lead by 58% in 90 days. We're now scaling profitably."
★★★★★"For the first time, we can see exactly which Google Ads campaigns generate revenue — not just leads. They connected our ads to CRM revenue data and now we know our true ROI. Game changer for how we allocate budget."
FAQ
We recommend a minimum ad spend of $3,000–$5,000 per month to generate meaningful data and results. For competitive industries like legal, finance, or SaaS, $10,000+ monthly gives us the volume needed to optimise aggressively and scale winners.
Initial campaign setup takes 2–4 weeks including research, tracking, landing pages, and ad copy. You'll see traffic and leads from day one of launch. Full optimisation — where we've identified your top-performing keywords, audiences, and offers — typically takes 60–90 days.
Three things: we track revenue (not just clicks), we optimise weekly (not monthly), and we work month-to-month (no lock-in contracts). We also build dedicated landing pages for every campaign and connect ad data to your CRM so you can see true ROI.
Yes — and we consider it essential. Sending paid traffic to your generic website is one of the most common ways agencies waste budget. Custom landing pages built for each campaign can improve conversion rates 5–10x compared to standard website pages.
We implement end-to-end tracking from ad click to CRM-reported revenue. This means you don't just see leads — you see which specific campaigns, keywords, and ads generate actual closed deals and revenue. We use Google Tag Manager, GA4, and CRM integrations to build a complete attribution model.
It depends on your business model. Google Ads is best for capturing existing demand (people searching for what you sell). Meta Ads (Facebook/Instagram) works well for B2C awareness and retargeting. LinkedIn Ads is the go-to for B2B targeting decision-makers. We'll recommend the right mix based on your audience and goals.
Yes. While we recommend dedicated landing pages for campaigns, we can work with your existing website. We'll audit your current site for conversion readiness and recommend the minimum changes needed to maximise results from paid traffic.
We start with a free audit of your current campaigns. We'll identify wasted spend, missed opportunities, and structural issues. From there, we'll either optimise what you have or recommend a rebuild — whichever path gets you to profitable results faster.
Complete the System
Pair paid advertising with the channels that compound results
Organic and paid social strategies that build audiences and retarget warm prospects from your SEM campaigns.
Learn more →SEO-driven content that captures long-tail search traffic and nurtures leads who aren't ready to buy today.
Learn more →Local Melbourne businesses: see how we build location-targeted campaigns that dominate local search results.
Learn more →Get a free campaign audit. We'll show you exactly where your budget is leaking and how to fix it — whether you work with us or not.
Prefer to talk? Call 03 9111 2657