Everything that's in the box — and what sits just outside it.

Every tier includes the same categories of work. The differences between tiers come down to volume (how many pieces of content, how many website requests, how many social posts), depth (foundational search visibility vs premium authority-building and conversion-focused pages), and scope (which LeadRail features are switched on). Your signed proposal will confirm your specific tier and the deliverable counts that go with it.

Deliverable counts are per calendar month

Content pieces, social posts, website requests, email campaigns, video assets, and all other numbered deliverables reset at the start of each calendar month. They don't roll over unused, and we don't pre-bank them in advance. The reason is practical: consistent monthly delivery keeps your marketing engine healthy and gives the team predictable workflow. If a particular month genuinely needs more than your allowance, we'll scope the extra work as an add-on rather than pulling from a future month.

Deliverables are defined by type and effort, not outcome

Our commitment is to produce and deliver the work defined in your package — for example, eight content pieces, four social posts, two website requests. We do not guarantee specific ranking positions, traffic levels, AI citations, lead counts, or revenue outcomes, because those depend on factors outside a single month's deliverables (market conditions, your offer, your website, your close rate, competitive dynamics). What we do guarantee is that the work gets done well, on time, and consistently — and that over time, that consistency produces results.

The stack

• Website: a modern, lightweight framework engineered for speed, mobile performance, Core Web Vitals, and AI search readability. Websites on our stack load in under a second, score highly in Google's page experience signals, and are structured so AI search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) can read, understand, and cite them cleanly.
• CRM and marketing automation: LeadRail. This is your single source of truth for contacts, pipelines, forms, calendars, automation, email/SMS marketing, review collection, and reporting.
• Analytics and reporting: Google Analytics 4, Google Search Console, and integrated dashboards via LeadRail and our reporting portal.

Stack transition is part of onboarding

If you have an existing website or CRM, moving to our stack is part of the initial build phase. Your new site will be built during month one, and your contacts, pipelines, and automations will be set up in LeadRail as part of the same process. The 6-month commitment includes this transition at no additional cost.

Monthly service begins after the site is live

Your first month covers setup, strategy, stack migration, and website build — typically around four weeks end-to-end. Once the new site is live, your monthly service cycle begins, and your 6-month commitment period (if applicable) starts from that date. This means you get a full six months of monthly deliverables after launch, not six months that partially overlap with the build phase.

Reporting and strategy cadence

• Monthly strategy review: 45 minutes, scheduled by mutual agreement. Covers the previous month's performance, the current month's priorities, and any decisions that need your input.
• Monthly report: delivered via your reporting portal — performance summary, service line breakdowns, and commentary from the team.
• Accelerate tier: includes a live reporting dashboard with near real-time data, in addition to the monthly report.

The full add-on pricing is on the pricing page. A few add-ons worth noting here:

• Paid ads: available as an add-on to any tier, priced by channel mix and ad spend bracket. Both the management fee and the ad spend itself appear on your monthly invoice — we fund the ad accounts on your behalf and itemise the spend separately so it's fully transparent.
• Photography and videography: scoped per project based on location, duration, and deliverables. We partner with production specialists rather than handling this in-house.
• Multi-location SEO: $400 per location per month. This covers dedicated local SEO, Google Business Profile management, and location-specific content for businesses operating across multiple service areas.
• Advanced LeadRail workflows: $100 per hour, quoted upfront. We'll scope the build, confirm the hours with you, and only start once you've approved.
• Phone support beyond tier allowance: $100 per hour, billed in 15-minute increments.

Small changes within your tier

If the request fits within your monthly allowance — for example, a website tweak counts as one of your website requests, or a blog post counts as one of your content pieces — we'll just do it and flag it at the next strategy review. No extra paperwork.

Work that goes beyond your tier

If the request genuinely sits outside your package, we'll scope it quickly and send you a short written confirmation with: what we're doing, what it costs, and when it'll be delivered. Nothing starts until you've confirmed in writing (an email reply is fine). This protects both of us — you don't get surprise invoices, and we don't get stuck absorbing work that wasn't budgeted.

Recurring extras

If you find yourself regularly asking for things that sit just outside your tier — more content, more social posts, more website requests — that's usually a signal it's time to move up a tier. It's almost always more cost-effective than stacking add-ons monthly, and we'll suggest it at a strategy review when we spot the pattern.

Urgent / rush work

We don't charge rush fees for normal urgency — most requests with a genuine deadline, we'll find a way to make happen. Very short-notice requests that require reshuffling the team's week (a same-day turnaround, or a weekend push) may carry a rush fee, which we'll flag upfront rather than surprise you with.

If approvals stall

If content or work is waiting on your approval for more than 10 business days, we'll assume implicit approval and publish/ship it, so that your paid-for deliverables don't sit idle. We'll always flag this before it happens — nothing goes live by surprise.

Monthly invoicing

Invoices are issued on the 1st of each month for that month's service, payable on 7-day terms. Your first invoice is issued at signup and covers your first month — which includes setup, strategy, and website build. All prices are ex GST; GST is added to all Australian-billed invoices at the prevailing rate.

Paid ads billing

If you've added paid advertising, both our management fee and your ad spend are included on your monthly invoice — ad spend is itemised separately so you can see exactly where it's going. We fund the ad accounts on your behalf and reconcile monthly. This keeps things simple: one invoice, one conversation, no need for you to manage platform-level billing directly.

Pass-through costs

Some costs flow through at cost — SMS sends, phone call minutes, email sends above your tier allowance. These are typically small and will appear as line items on your monthly invoice where applicable.

6-month commitment

The discounted rate ($1,500, $2,500, or $4,500 per month) requires a 6-month minimum commitment, which includes the free website redesign and waived setup fee. The commitment period begins on the day your new website goes live, not on the day you sign up — so you get the full six months of monthly service.

Month-to-month option

If you prefer maximum flexibility, you can sign up at the standard monthly rate ($2,000, $3,000, or $5,000 per month) with no commitment term. Website redesign is available as an add-on at $3,000, and the setup fee of $1,000 applies (waived at our discretion during sales conversations).

Tier changes

You can upgrade to a higher tier at any time — the new rate applies from the following month. Downgrades can be requested but take effect at the end of your current commitment period (for commitment clients) or the following month (for month-to-month clients).

Price increases

We reserve the right to review pricing annually, with at least 30 days' notice before any change. Existing 6-month commitment clients are locked in at their signed rate for the duration of the commitment period.

Pausing service

We don't generally offer paused billing, because the delivery engine is always running in the background (hosting, LeadRail, team capacity). If you need to step back temporarily, the usual path is to downgrade to Foundation for the period, then step back up when you're ready. Commitment clients can request one pause of up to 30 days during their 6-month term, at our discretion — for example, during a founder's extended absence or a major business transition.

Cancelling month-to-month

If you're on a month-to-month plan, 30 days' written notice ends the engagement cleanly. Your final invoice covers the notice period; any outstanding pass-through costs are reconciled on the final invoice.

Cancelling during commitment

The 6-month commitment is genuinely a commitment — it's how we can afford to include the website redesign and waive the setup fee. If you need to exit mid-commitment, two options apply:

• Business closure or genuine hardship: we'll work with you case-by-case. Usually this means settling the remaining months at a discounted rate, or extending the term to accommodate a recovery period.
• Change of direction: the remaining months of the commitment become payable, or a buyout equivalent to 50% of the remaining months (whichever is lower) ends the engagement.

Leaving cleanly

When we part ways — whether that's at the end of a commitment, after notice on a month-to-month, or by mutual agreement — you own everything that was built for you. That includes:

• Your website (code, content, design) in a portable format
• Your LeadRail data (contacts, pipelines, automations) — exportable and transferable to a new LeadRail/GoHighLevel account
• Content we've written, creative we've produced, dashboards and reports
• Admin access to all accounts we've set up in your name

We'll provide a clean offboarding summary and reasonable handover support in the final 30 days. If you need extended handover support beyond that, it's available at $100 per hour.

What's yours

All deliverables produced specifically for you — website, content, creative, campaign materials, CRM configurations, automations — are yours. You own the intellectual property in the work product, and you can take it with you when you leave.

What remains ours

Our internal tools, frameworks, SOPs, templates, and methodologies remain Digital Deluxe property. For example, the underlying LeadRail workflow templates we customise for you are yours in the customised form, but the template library and the processes we use to build them are ours. This is standard for agency relationships and doesn't restrict your ability to use what we've built.

Confidentiality

Anything you share with us — business strategy, financial information, customer data, competitive intelligence — we treat as confidential. We don't share it with other clients, we don't publish it, and we only use it for the purpose of delivering your services. This obligation continues after the engagement ends.

Data and privacy

Your customer data lives in LeadRail under your sub-account, under your control. We access it as needed to deliver service, but it's your data. All access, storage, and handling complies with the Australian Privacy Act and relevant regulatory requirements. If you have specific data handling requirements (industry-specific compliance, overseas data residency, etc.), let us know at onboarding and we'll accommodate where possible.

Case studies and marketing

We'd love to feature your results in our own marketing if we deliver the kind of outcomes worth talking about — but we'll always ask before using your name, logo, or specific numbers publicly. A quiet client is a respected client.