Social Media Marketing Agency — Melbourne

B2B social that generates leads, not likes.

Most social agencies count engagement. We count qualified leads in your pipeline. LinkedIn and Meta strategies built for founder-led B2B businesses.

Book Strategy Call
3xAvg Pipeline Growth
B2BSpecialist Focus
No Lock-inMonth-to-Month

Platforms We Master

LinkedInB2B Lead Generation
LinkedIn AdsSponsored Content
Meta AdsFacebook & Instagram
Organic ContentThought Leadership

The Problem

Social media vanity metrics don't pay bills.

Most agencies report on followers, likes, and shares. But if your social strategy isn't generating qualified leads, it's just expensive content production.

We see it everywhere: B2B businesses spending thousands on gorgeous content that never converts into sales conversations.

The reality? B2B buyers aren't impulse shoppers. They need educational content, social proof, and multiple touchpoints before they'll book a call.

Our Approach

Social strategies that fill your pipeline

LinkedIn Lead Generation

Strategic outreach, content distribution, and sponsored campaigns targeting decision-makers in your ideal accounts.

Thought Leadership Content

Position your founders and executives as industry authorities through authentic, insight-driven content.

Paid Social That Converts

Meta and LinkedIn ad campaigns optimised for lead capture, not just engagement metrics.

Employee Advocacy

Activate your team's networks to amplify reach and build trust at scale.

Community Building

Nurture engaged communities of prospects, partners, and advocates over time.

CRM Integration

Every social lead flows directly into your sales process with full attribution tracking.

Our Process

How we build B2B social systems

A systematic approach to turn social presence into predictable pipeline.

1

Audit & Strategy

We analyse your current social presence, competitor positioning, and ideal buyer behaviour to identify the highest-leverage opportunities.

2

Profile Optimization

Your LinkedIn profiles, company pages, and social assets are optimised for credibility and conversion — not just aesthetics.

3

Content Engine

We develop a content calendar mixing educational posts, case studies, and conversion-focused offers that resonate with B2B buyers.

4

Paid Amplification

Strategic paid campaigns target your exact buyer personas across LinkedIn and Meta, driving qualified traffic to capture mechanisms.

5

Nurture & Convert

Leads from social enter automated nurture sequences while your sales team receives qualified, educated prospects ready to talk.

Why Choose Us

Why we're different from other social media agencies

Most Agencies

  • Report on likes and follower growth
  • Generic content that sounds like everyone else
  • No connection to sales pipeline
  • One-size-fits-all posting schedules
  • Focus on B2C tactics for B2B
  • 12-month contracts

Digital Deluxe

  • Track pipeline and revenue attribution
  • Thought leadership for your specific niche
  • Social leads fed directly into CRM
  • Data-driven posting based on engagement
  • B2B specialists who understand long cycles
  • Month-to-month, no lock-in

Client Results

What clients say about our social

★★★★★
"LinkedIn went from a posting platform to our #1 lead source. The team understands B2B buyers — no fluff, just leads in the pipeline."
James ChenCEO, Enterprise Software — Melbourne
★★★★★
"Finally, a social agency that gets that we're not selling to consumers. Our LinkedIn presence now drives 40% of our qualified opportunities."
Rachel MorrisonHead of Growth, Professional Services — Sydney

FAQ

Common questions about B2B social media

How long does it take to see results from B2B social?
Organic social typically shows engagement improvements within 4-6 weeks and lead generation within 8-12 weeks. Paid social can generate leads within days. B2B social is a long game — we focus on building sustainable pipeline, not viral moments.
Which social platforms work best for B2B?
LinkedIn is the primary platform for B2B lead generation. We also use Meta (Facebook/Instagram) for retargeting and certain B2B audiences. The right mix depends on where your specific buyers spend time.
Do you create the content or just manage posting?
Full service — we develop strategy, create content, manage posting, run paid campaigns, and report on lead generation. We can also train your team for hybrid approaches.
How do you measure social media ROI?
We track leads generated, cost per lead, pipeline contribution, and ultimately revenue attributed to social channels. No vanity metrics — only business outcomes.
What's the difference between organic and paid social?
Organic builds authority and nurtures existing audiences over time. Paid accelerates reach and generates immediate leads. We typically recommend both for maximum impact.
Do I need to be active on social personally?
For B2B, founder/executive presence significantly amplifies results. We can ghostwrite for your leadership team or coach them on effective posting strategies.
How much does B2B social media management cost?
Our B2B social programs start from $3,500/month for organic management, with paid advertising budgets managed separately. We customise pricing based on your goals and required content volume.
Can you work with our existing marketing team?
Absolutely. We often partner with in-house teams, handling specific channels or campaigns while your team manages others. Collaboration is key to integrated marketing.

Expand Your Growth

Social works best with supporting systems

Combine social with paid search and content for a complete demand generation engine.

PPC Advertising → Content Marketing →
Social in Melbourne Social in Sydney Social in Brisbane

Ready to turn social into your top lead source?

Book a free strategy call. We'll audit your current social presence and show you the quickest path to qualified leads.

Or call 03 9111 2657 to speak with a strategist.