Local SEO Tools: The Best Tools for Ranking Your Business Locally

By Digital Deluxe / July 20, 2023

Word on the digital street, there’s a game-changing resource that can skyrocket your local business visibility online. 

The secret weapon? 

Local SEO tools. 

Consider this: When you fancy a pizza, or need an urgent plumber, what do you do? You search ‘Near me’ on Google. This is exactly what your customers are doing too. So here’s the big question – does your business appear in those searches? If not – it’s time to amplify your local presence with powerful local SEO tools, designed to cement your brand into the heart of your community. Let us take you through an exploration of the best tools for ranking your business locally! 

Understanding Local SEO Tools

Local SEO tools are software programmes designed to enhance the visibility of businesses in local search results. When someone searches for a product or service on Google, the search engine uses many factors to determine which businesses will appear on the first page of results. Local SEO tools help businesses optimise their online presence so that they rank higher in local search results.

Think about the last time you searched for a business on Google. Did you notice how some businesses show up at the top of the search results while others are buried lower down? The difference between those businesses and their rankings is often due to how well they’ve optimised their online presence for local search. Local SEO can be a complex subject, but fortunately, there are many tools available to help you understand it.

Whether you operate a brick-and-mortar store, provide professional services, or run an e-commerce website, using the right local SEO tools can make all the difference in your ability to market yourself effectively locally.

Some of these tools help with the basics, like finding and tracking keywords. Others analyse data from multiple sources to monitor your online reputation and track customer reviews. Still, others recommend changes that can improve your website’s visibility and ranking on Google.

While some people may argue that effective local SEO can be achieved without any special tools or software programmes, most businesses would benefit significantly from using them. Local SEO is incredibly competitive, and using the right tools can give you a competitive edge.

Another way to think about it is like playing a game of chess. Sure, you could play without any chess pieces other than the board and basic knowledge of the rules. But if you really want to play well and ultimately win, you need more than just those basics. You need specialised pieces like knights and bishops that have unique capabilities to advance your strategy and gain an advantage over your opponent. Similarly, using specialised tools for local SEO can help you advance your marketing strategy and gain an advantage over competitors.

Now that we understand what local SEO tools are, let’s look at how they can benefit your business.

Benefits of Local SEO Tools for Businesses

One of the most significant benefits of local SEO tools is the ability to track how well your business is performing locally. With these tools, you can get a better understanding of what’s working and what’s not in your current strategy. You’ll see which keywords are driving traffic to your website and which ones aren’t. By tracking this data, you can adjust your strategy and optimise your content to focus on specific keywords that will drive more traffic and conversions.

Another significant benefit of local SEO tools is their ability to monitor customer reviews across multiple platforms. Positive reviews can play a crucial role in building trust with potential customers. If you have glowing reviews from previous customers, it provides social proof that your business is trustworthy and reliable. Local SEO tools can help you manage reviews by sending alerts when new ones are posted so that you can respond promptly and address any issues that arise publicly.

Additionally, some local SEO tools provide keyword research insights to identify trending search queries specific to your industry or region. Armed with this information, businesses can tailor their content according to their audience’s interests, making it more likely for them to appear on search engines’ first pages.

Some critics argue that using too many local SEO tools could be counterproductive or cause harm rather than improvement in a site’s ranking or visibility. This argument makes sense given the constant evolution of search engine algorithms; however, using reputable local SEO tools should not harm rankings if used correctly – but instead boost rankings by identifying areas for improvement.

Using local SEO without tools is like cooking a meal without utensils or technology. Sure, you can resort to traditional means with firewood and clay pots, but using modern kitchenware makes it faster, safer, and more efficient, enabling you to prepare tasty meals for your guests. In the same way, businesses can leverage local SEO tools to speed up their marketing strategy while making it more efficient and effective.

Now that we know how local SEO tools benefit small businesses let’s dive into which local SEO tools are best for businesses looking to optimise their online presence locally.

  • Local SEO tools offer significant benefits to businesses. These tools help track the performance of your business locally, monitor customer reviews across multiple platforms, and provide keyword research insights. By identifying areas for improvement, these tools can optimise your content, which increases traffic and conversions. However, it is important to use reputable local SEO tools to avoid harm rather than improvement in a site’s ranking or visibility. Leveraging local SEO tools can speed up marketing strategies while making them more efficient and effective.

Top Rated Local SEO Tools

When it comes to ranking your business locally, using the right tools is essential for success. There are many local SEO tools available in the market that can help businesses track rankings, analyse competitor performance, optimise keywords, and monitor customer engagement. Here are some of the top-rated local SEO tools that you should consider using:

Google My Business 

This free tool from Google is a must-have for any local business. It allows businesses to manage their online presence by updating their business information, including name, address, phone number, website URL, hours of operation, and more. With Google My Business, businesses can also engage with customers through reviews and messages while tracking their performance with insights.


SEMrush is an all-in-one digital marketing tool that offers a variety of features for local SEO. It provides keyword research and tracking, competitor analysis, backlink monitoring, and on-page optimisation tools. SEMrush’s listing management feature also allows businesses to update their business information across multiple directories.

Moz Local

Moz Local is another comprehensive local SEO tool that helps businesses manage their digital presence. Its features include managing online listings and reviews, tracking rankings and visibility, analysing search engine results page (SERP) features, and optimising citations.


BrightLocal offers a range of local SEO tools such as citation building and management, reputation management, rank tracking, and local search audit reports. It also offers Google My Business (GMB) optimisation features such as GMB insights integrations and review response templates.


Whitespark provides specific tools geared towards local link building such as local link prospector which finds opportunities in your area for other websites linking back to your site.

These local SEO tools offer various functionalities aimed at ensuring that your business ranks locally. However, using these tools alone is not enough to ensure success. SEO Tool Features for Local Ranking can equip you with the right knowledge of various features available in these local SEO tools, taking your business to a higher ranking level.

Analysing Local SEO Data

To truly understand the success of your local SEO efforts, analysing data is crucial. Fortunately, there are numerous local SEO tools available that can help you track and interpret this data. From tracking keyword rankings to monitoring reviews and citations, these tools provide valuable metrics that can be used to improve your local search engine results.

One important element to analyse is your website’s ranking for keywords in your target location. By monitoring this over time, you can see if your efforts to optimise for certain keywords are paying off. Additionally, tracking your competitors’ rankings can help you identify new opportunities and stay ahead of the competition.

Another important metric to consider is online reviews. Tools like Yext and Synup allow you to monitor reviews across multiple platforms and respond quickly to any negative feedback. This not only helps with reputation management but also signals to search engines that your business is engaged with customers and provides quality service.

Finally, it’s also essential to keep an eye on your business’s citations or online references such as directory listings, local maps, and social media profiles. Inconsistent information across different channels can hurt your search engine results, so a tool like Georanker or Whitespark can help ensure accuracy and consistency across all platforms.

Overall, analysing local SEO data provides valuable insights that can be used to improve search engine rankings and attract more local customers to your business.

Importance of Local SEO Metrics

Along with analysing data in real-time, keeping track of certain metrics is essential for measuring the overall success of your local SEO efforts. These metrics are often used as key performance indicators (KPIs) that measure progress toward specific goals.

One essential metric to monitor is organic traffic from search engines. This measures how many people are finding your website through local search queries. By tracking this over time, you can see if your optimisation efforts are making an impact and adjust strategies accordingly.

Another important metric is click-through rate (CTR), which measures how many people are clicking through to your website after seeing it in the search results. A low CTR could indicate that your meta descriptions or titles are not compelling enough, or that your website needs more engaging content.

Of course, another important aspect of local SEO is driving conversions, which can be measured by tracking the number of leads or sales originating from your online presence. Tools like Google Analytics can help tie conversions back to specific campaigns or channels, allowing you to see what’s working and what needs improvement.

Think of these metrics as a roadmap for your local SEO efforts- they provide direction and help measure progress toward your goals. By using them consistently and continually adjusting your strategies based on the data, you can ensure that your business remains visible and competitive in local search results.

Of course, there are always debates around which metrics are most important for measuring local SEO success. Some argue that page load time or bounce rate should be prioritised over other metrics, while others believe that simply ranking highly for specific keywords is all that matters. Ultimately, the best approach is to choose metrics that align with your specific goals and track them consistently over time.

Overcoming Challenges with Local SEO Tools

While local SEO tools can be highly beneficial for businesses, they can also present some challenges that must be overcome to ensure optimal results. One of the biggest challenges is the need for constant monitoring and analysis of data to stay ahead of the competition. As search algorithms evolve and competitors optimise their content, it’s important to keep up with changes and continually improve your own local SEO efforts.

Another challenge is ensuring consistent business information across all online directories, including name, address, phone number, hours of operation, and website URL. Inaccurate or inconsistent information across directories can negatively impact local rankings and customer trust. This can be a daunting task for businesses with multiple locations and numerous directories to manage.

Finally, even with the best local SEO tools on the market, it can be difficult for businesses to keep track of all the metrics and data needed to make informed decisions about their local SEO strategy. Without clear insights into which keywords are driving site traffic or how many people are filling out a contact form after visiting a business website, it’s hard to refine and optimise their approach for maximum impact.

As an example of these challenges in action, consider a small business owner trying to increase her local pizza restaurant’s visibility in Google search results. She uses Google My Business to claim her business listing and update her information across multiple online directories. She also invests in SEMrush Listing Management Tool to track local keyword rankings and monitor customer reviews.

However, as she looks deeper into her analytics data over time, she notices that despite her efforts she’s not gaining much organic traffic or seeing an increase in lead generation from her website. Upon further investigation, she realises that one of her main competitors has been using a service like BrightLocal or Moz Local that allows them to monitor and analyse local rankings data more effectively than what she has been using.

To overcome these challenges, businesses need to invest in the right local SEO tools and strategies that bring real results. This may mean spending more time and money upfront to gain valuable insights into keyword rankings, customer behaviour, and local SEO metrics. It’s important for businesses to stay up-to-date on changes within the industry and engage with online communities of other SEO professionals to learn best practices for local optimisation.

Some argue that relying too heavily on local SEO tools can lead to a lack of focus on the ‘big picture’ when it comes to overall business strategy. It’s important to remember that while local SEO is a crucial component of digital marketing, it’s only one piece of the puzzle. Focusing solely on local SEO without considering other factors such as branding, content marketing, or social media can limit a business’s potential reach and revenue generation.

Think of it like building a house; while focusing on local SEO is akin to laying a solid foundation, neglecting other areas of your digital presence is like not installing windows or painting the walls. Yes, you’ll have a solid structure that will protect you from the elements, but it won’t be very appealing or welcoming. By balancing your efforts across all aspects of your online presence, you’ll create a complete picture that attracts customers and generates revenue.

In conclusion, while there are certainly challenges associated with using local SEO tools effectively, they can be overcome by investing in quality tools, staying up-to-date with trends and developments in the industry, and keeping an eye on the bigger picture when it comes to overall business strategy. By doing so, businesses can leverage the power of localised search algorithms to drive new leads and customers, boosting their bottom line for years to come.