How to conduct a marketing automation audit
Using a marketing automation platform to automate activities has made life easier for marketers. Many activities can easily be set and forgotten. However, conducting a regular comprehensive audit across all marketing facets will help you understand the performance and any need for improvements. A marketing automation audit will help you take stock of what you […]
5 marketing automation features you’ll love
Marketing automation has been the talk of the digital marketing world for a few years now. You may have been considering implementing it for your business. However the cost and benefits analysis of marketing automation may have been holding you back. Here’s a rundown of 5 marketing automation features that will want you to jump […]
Marketing Automation for Small and Medium Businesses
Marketing Automation is a software platform that helps your sales and marketing teams work as a single, cohesive entity, to automate and optimise your leads as they move from the top of the funnel (where traffic arrives from various sources), to the bottom of the funnel (where sales are made). Is Marketing Automation the same […]
The Complete Guide to Crafting a Lead Nurture Program
Email nurture of inbound leads seem to be an easy task with several marketing automation platforms readily available to help marketers. But is it really? Effective lead nurturing isn’t merely a 3 step drip email campaign, with fingers crossed for opportunity conversion. To nurture leads from awareness to decision, you need to have a strategy in […]