New Google Ads Updates
When Google Ads was first introduced as Google AdWords in the year 2000, it was the coolest advertising platform of the decade. Even though it had 350 advertisers to begin with and a small reach (not many people had access to the internet), it showed a lot of promise. Fast forward to 2020, the platform […]
5 Things you didn’t know that Google Ads can do
Google Ads is packed with several features to help you make the most of your online marketing efforts. About 90% of consumers make their purchase decisions based on Ads. For this reason, entrepreneurs, companies, and organisations use Google Ads to improve their ranking and influence shoppers. Sadly, Google Ads can be frustrating for beginners. Without the right […]
How to create effective Google Ads
So you have started a Google AdWords campaign to supplement your Search engine optimization. Great. But so have your competitors. 65% of small and medium-sized companies currently have a Google Ad campaign running. Google AdWords campaign is a great way to generate leads and sales, but it can be expensive. So how do you ensure that your Ad camping […]
Get in the Game with Google Ads
Is your Search engine optimization strategy working for your business? You can supplement your SEO strategy with Google ads. Digital marketing is no longer a niche platform. Thousands of businesses, companies, and organizations have taken to using Google to advertise their brands. You can use the largest search engine to bring more customers to your business. The first result […]
CLEVER TIPS FOR WRITING GREAT ADWORDS ADS
Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. When it comes to the world of online advertising, Google AdWords is the undisputed king. AdWords helps companies enhance their marketing reach, track down likely consumers and generate scores of invaluable […]
NEW & IMPROVED ADWORDS QUALITY SCORE: WHAT YOU NEED TO KNOW
In May of this year, Google released a new update on Adwords’ quality score reporting. This update allows advertisers to finally get some historical quality score data in Adwords. Seven new quality score reporting fields have been added that will provide much more visibility. Four of these show the last known score in the selected date range […]
ADWORDS QUALITY SCORE – WHAT IS IT?
If you’re an adwords manager or a business owner running your own account, you’ve probably already set your major KPIs and goals to be tracked such as conversions, sales, return on investment, return on ad spend and cost per conversion. But before going into your macro goals, you need to understand and master one of the major factors that affects your […]