Google Ads

When Google Ads was first introduced as Google AdWords in the year 2000, it was the coolest advertising platform of the decade. Even though it had 350 advertisers to begin with and a small reach (not many people had access to the internet), it showed a lot of promise. Fast forward to 2020, the platform […]

Is your Search engine optimization strategy working for your business? You can supplement your SEO strategy with Google ads. Digital marketing is no longer a niche platform. Thousands of businesses, companies, and organizations have taken to using Google to advertise their brands. You can use the largest search engine to bring more customers to your business. The first result […]

Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. When it comes to the world of online advertising, Google AdWords is the undisputed king. AdWords helps companies enhance their marketing reach, track down likely consumers and generate scores of invaluable […]

If you’re an adwords manager or a business owner running your own account, you’ve probably already set your major KPIs and goals to be tracked such as conversions, sales, return on investment, return on ad spend and cost per conversion. But before going into your macro goals, you need to understand and master one of the major factors that affects your […]