Top 3 Marketing Trends You can’t Ignore for 2022
It’s now more important than ever for businesses to optimise their online presence with digital marketing trends. Business owners and marketers simply cannot afford to ignore the rapidly shifting digital landscape as we approach 2022. Just as digital marketing strategy continues to scale, these three tactics continue to remain relevant. These are the top 3 […]
What is a Pillar Page? Tips for Better SEO & Content Marketing
The internet is full of competition, but it also provides many opportunities. The best way to tap into these opportunities is through search engine optimisation (SEO). By following some basic SEO practices, your business will be able to make the most out of your online presence and draw customers in like bees to honey. You […]
How QR Codes Are Changing Marketing in 2021
When you Google search ‘QR codes’, you’ll find a range of sources for the coronavirus pandemic affecting Australia and the rest of the world. It’s become an essential part of contact tracing in Australia where it’s something that we must all do anywhere outside our own home. QR codes (Quick-Response codes) were first used more […]
5 Tools For Writing Blog Posts When You Really Don’t Want To
With the internet there are endless tools out there to start writing new content. Blog posts have been around for over two decades, and they still serve as quality informative content we search for on websites today. Have you ever started writing a blog post but have no ideas? Or, they’re all over the place […]
How LinkedIn ads are helping numerous industries today
Over the last year, companies have had to change the way they interact with their customers. More people are using online platforms to find jobs, find businesses, and create relationships. Because of this, companies all over the world have had to reevaluate their marketing strategy. It’s tempting to stick to advertising strategies that have worked […]
5 Tips for running LinkedIn Ads
LinkedIn advertisements are 277% more effective in lead generation than any other social media platform. Additionally, 80% of B2B leads come from LinkedIn. This social media site has a lot to offer your business. When it comes to B2B marketing, LinkedIn holds a significant amount of power. Advertising your business on LinkedIn helps you grow your network and […]
New Google Ads Updates
When Google Ads was first introduced as Google AdWords in the year 2000, it was the coolest advertising platform of the decade. Even though it had 350 advertisers to begin with and a small reach (not many people had access to the internet), it showed a lot of promise. Fast forward to 2020, the platform […]
5 Things you didn’t know that Google Ads can do
Google Ads is packed with several features to help you make the most of your online marketing efforts. About 90% of consumers make their purchase decisions based on Ads. For this reason, entrepreneurs, companies, and organisations use Google Ads to improve their ranking and influence shoppers. Sadly, Google Ads can be frustrating for beginners. Without the right […]
Get in the Game with Google Ads
Is your Search engine optimization strategy working for your business? You can supplement your SEO strategy with Google ads. Digital marketing is no longer a niche platform. Thousands of businesses, companies, and organizations have taken to using Google to advertise their brands. You can use the largest search engine to bring more customers to your business. The first result […]
5 Effective Facebook Ad Strategies for 2020
Over the years, millions of businesses have started using social media platforms to market their products and services. Since the Covid-19 pandemic was declared, people’s daily activities and work lives have shifted online, further validating the use of social media marketing strategies. If you are thinking of starting a social media marketing campaign for your […]