Get Started with Google Ads: An Introduction to Digital Advertising

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By Digital Deluxe / February 7, 2023

By now you likely know that Google Ads is one of the most powerful tools available for creating digital advertising campaigns. It’s a great way to reach potential customers and increase your reach and overall digital advertising success. It’s no wonder why many businesses are turning to this platform to get the most out of their advertising budget. If you’re ready to get started with Google Ads, you’re in the right place. In this blog post, we’ll give you an introduction to digital advertising, what Google Ads can do for you, and how to get the most out of your campaigns. 

Ready to dive in? Let’s get started!

Quick Response

Google Ads is an online advertising platform designed to help you get your message in front of potential customers. It allows you to create and run ad campaigns that target specific audiences and measure their success with features such as cost-per-click, conversion tracking, and analytics.

What is Google Ads?

Google Ads is a digital advertising platform that can help businesses grow by reaching out to potential customers or viewers. It is a powerful tool that connects businesses with the people who are interested in their products or services.

Google Ads uses two different types of campaigns – search and display ads. Search campaigns allow businesses to advertise their products or services when people search for them, while Display Ads will show up on websites related to what you are selling. With Display Ads, businesses can get more creative with the look and feel of the ad. Both types of campaigns have unique advantages and disadvantages.
Search Campaigns feature less competition relative to Display Ads, so businesses can take advantage of a shared audience as well as lower cost-per-click rates. Furthermore, if you are targeting users who are interested in your product or service, you will most likely achieve more conversions and sales from these clicks. However, it is important to note that these campaigns require keyword research and constant optimisation for best results.
Display Ads provide an opportunity for businesses to capture the attention of new audiences in an impactful way using visuals such as images and videos. They also allow businesses to target searchers indirectly by placing ads on websites where prospective customers are likely to come across them. However, due to the volume of ads competing for user’s attention, these types of campaigns can be expensive for companies who choose to go this route.


Choosing the right type of campaign and managing it correctly is essential for success with Google Ads. With this knowledge and understanding of Google Ads’ capabilities, you can move forward towards leveraging this powerful platform to reach your goals. In the next section, we will dive deeper into how Google Ads can be used to boost your business’ performance and reach new milestones.

Using Google Ads to Reach Your Goals

When it comes to running digital advertising campaigns, nothing can match Google Ads in terms of reach and budget flexibility. While there are plenty of other ads platforms to choose from, few can guarantee the exposure and audience targeting capabilities that Google Ads provides. This ability to precisely target potential customers makes Google Ads a powerful tool for reaching your business goals.

For smaller businesses with limited budgets, Google Ads provides plenty of ways to take advantage of its immense advertising network without draining your wallet. A range of different ad types, flexible pricing formats and custom bidding strategies let you tailor your campaigns for maximum effectiveness. You can also set specific goals for each campaign – such as cost-per-click (CPC) or cost-per-action (CPA) – allowing you to measure the success of your ad spend on a regular basis.

On the other hand, larger enterprises have the budget and resources to get maximum exposure by leveraging all of Google’s advanced features. These include remarketing options and custom audience targeting, which allows you to focus on people who’ve already visited your website and show them ads tailored to their interests. If used correctly, these powerful tools can ensure that you reach your desired return on investment (ROI).


Overall, Google Ads is an incredibly versatile platform with many features designed to help any business reach their digital advertising goals reliably and efficiently. The key is understanding how Goole Ads works and developing a complete strategy for maximising your ROI. 

To learn more about creating effective campaigns with Google Ads, let’s take a look at how to create a Google Ads campaign in the following section.

How to Create a Google Ads Campaign

Creating a Google Ads campaign is an effective way to reach a wide variety of audiences, regardless of budget or industry. But before beginning the process, it’s important to understand what’s involved.

The first step to creating a successful Google Ads campaign is to decide the goal for your campaign. Will you be aiming for website visits, sales on your online store, leads from potential customers? Determining the goal of your campaign helps guide you when selecting keywords and audiences that will need to be broadened or narrowed, depending on how aggressively you want to pursue them.

Next, it’s time to get strategic. Start by research and understanding your market and competitors so you can use that knowledge to write enticing ad copy. You must then choose the right keywords and tailor your bids based on specifics like geographical location or device type (PC, tablet, or mobile). Make sure keyword matching types reflect the goals of the campaign — correct audience targeting paired with precise keyword targeting will result in higher conversions and better ROI.

Bidding efficiently is also important — bids should be adjusted frequently in order to get maximum conversion rates while staying within the designated budget. As long as the spend-per-click (CPC) is lower than the value gained from clicks, profitable campaigns become easier to create and manage. In some cases this could mean using automated bidding strategies like Target CPA or Target ROAS which are both tied to performance metrics via advanced algorithms.

Once ads begin running, test different variables including headlines, calls-to-action, images or videos — all elements should ultimately be tested and optimised in order maximise conversions as well as reduced costs per conversion.

Now that you have taken the steps necessary for setting up a successful Google Ads Campaign, it’s time to learn how estimating budgets and setting bids will help keep the focus on ROI and achieving best performance.

Essential Highlights

Creating a successful Google Ads Campaign requires careful consideration of goals and intense research into market trends. After establishing the desired goal, keywording, bidding and ad copy should be developed. Once the campaign is up-and-running, variable elements such as headlines and CTA’s should be tested and optimised to maximise conversions and reduce costs per conversion. Estimating budgets and setting bids will help focus on ROI and best performance.

Estimating Budgets and Setting Bids

When setting up an effective Google Ads campaign, it is essential to make sure you have an estimated budget in mind so that you can plan out your spending and ensure you will have enough money allocated to your desired goals. Once a budget is established, bids must be set for the ads themselves. Choosing a bid amount can be daunting, but there are several techniques that companies use to determine a good cost-per-click (CPC).

Many experts advocate bidding high on competitive keywords, as these terms may require higher CPCs than less competitive ones. This approach is beneficial since it could bring more traffic to your website or ad and potentially gain more clicks. However, budgets should keep this strategy in mind, as higher bids mean increased spending. Additionally, if the ad does not perform well with a high CPC rate, then it needs to be adjusted carefully.

On the other hand, some marketers prefer to opt for lower bidding for lesser known keywords or target new audiences. This method saves on costs yet still offers quality results if the ad performs according to plan. It also allows for more experimentation with different words and phrases that aren’t as well-known yet are still related to the product or service being advertised.

Taking the time to research budgets and determine optimal bids is essential for successfully launching and maintaining any ad campaigns. Allocating time and resources ahead of time will help ensure that each ad receives the proper attention needed to maximise its performance up to its full potential.

Now that we’ve discussed estimating budgets and setting bids, let’s look at how optimising your ads can result in maximum returns in the following section.

Optimising Your Ads For Maximum Results

Optimising ads is essential to achieving maximum results in digital advertising campaigns. There are multiple ways to go about doing this and it’s important to become familiar with the techniques most effective for your specific campaign. Learning how to optimise your Google Ads can help you reach wider audiences, increase click-through rates, and improve conversion rates that ultimately result in a higher ROI (return on investment).

One of the first and most important steps for optimising Google Ads is to create effective ad copy. Ads should have relevant keywords in them, be crafted with an eye for clarity and organisation, and be engaging enough to capture potential customer’s attention. Choosing the most appropriate ad sizes can also make a big difference. Larger ads tend to have a higher CTR (click-through rate) than their smaller counterparts, although they can also be more expensive. 

Additionally, ensuring that your ads are targeting the right audience is key as it will allow you to get the best return on your investment by only showing products or services that customers are interested in.

In certain cases, trying a different bid strategy may also be beneficial. One example of this may be when your budget is limited and you’re looking for ways to stretch every dollar spent. In this instance, switching from manual bidding to automated bidding algorithms like Flexible Bidding or Target CPA (cost-per-acquisition) could help achieve better performance results with less effort since the algorithm can quickly adjust bids based on various levels of engagement.

Debating if one method of optimisation is more effective than the other is difficult given that there are many variables at play and no single approach fits all scenarios. Factors such as budget constraints, specific audience targeting criteria, or desired performance goals must be taken into account when deciding which strategy would work best for any given situation. However, what remains consistent regardless of these factors is the importance of continuously tweaking and refining your efforts over time in order to further optimise ads.

No matter how experienced an advertiser may be, regular analysis should still take place in order to ensure each ad performs its best given current market conditions. By utilising proper strategies for optimising ads, marketers can maximise their return on investment through improved click-through and conversion rates. As a result, moving forward into different types of Google Ads will become increasingly more successful as optimisation tactics become better understood over time.

The next section will discuss Different Types of Google Ads available for driving maximum results for digital marketing campaigns.

Different Types of Google Ads

When it comes to setting up a successful digital ad campaign, understanding the different types of Google Ads is key. First and foremost, Google Ads are made up of “search ads” and “display ads”—both of which connect relevant users with specific products or services.

Search Ads: When a user searches for something on Google, search ads pop up at the top of the page in the form of an organic-looking result. The majority of search ads are often keyword-based, meaning they choose certain keywords that have relevance to their product or service and then create targeted ad campaigns. They can also use negative keywords to ensure their product is not showing up in inappropriate searches. Through using manual bidding, they can choose and predetermine the amount they’re willing to pay when someone clicks on one of their search ads.

Display Ads: Display ads are visual ads that appear all over the web. Most often, they appear as banners running along the side of webpages, or embedded within content or videos. Unlike search ads though, display ads target people based on knowledge about them (rather than keywords). This allows for more control over how your ad is seen and by whom. Adwords use automated bidding for these so your cost per click will automatically be determined depending upon competition and other factors related to the cost-effectiveness of placing these ads in different spots around the web.

It’s important to note that both search and display ads have advantages and disadvantages—depending on what you’re hoping to achieve from your digital advertising campaign. For example, while search campaigns allow you to narrow down your audience targeting quickly and save money in the long run by optimising it for maximum value-per-click (VPC), display campaigns tend to be “top of funnel” and generate more brand awareness as opposed to direct product interest (which search campaigns often do better).

To sum it up, knowing the type(s) of Google Ads most suitable for your needs can make all the difference in whether or not you’ll have a successful digital advertising campaign. Now that we’ve broken down these two main categories, let’s dive into the very important process of measuring results from your Google Ads—the topic in our next section!

Measuring the Results of Your Advertising

Measuring the results of your advertising is an essential part of digital advertising, as it helps you determine how effective your campaigns are and adjust them accordingly. Through Google Ads, you can measure and analyse a range of metrics such as clicks to your site, unique visitors, conversions, search terms used, etc. With the use of these metrics, you can better understand how successful your campaigns are and gain insights into customer behaviour.

Given the data-driven nature of digital advertising, some have argued that ads should be measured strictly on metrics such as impressions and clicks. But in many cases this isn’t enough for businesses; more holistic measures such as ROI are also important for measuring success with digital ads. An advantage to this kind of measurement is that it gives you an understanding not just about what works for paid channels but also for organic ones. A disadvantage is that this type of measurement requires more time and effort to set up and track results accurately.

By measuring the results of your campaigns across different Google Ads platforms —and any other digital marketing channels—you will be able to identify which approaches are driving high performing results and the best way to allocate resources going forward. Next we’ll explore “The Marketplace of Google Ads,” and how it provides immense opportunities to engage with customers.

  • Google Ads is an online advertising platform operated by Google.
  • As of 2019, Google Ads is estimated to generate nearly over $134 billion in annual revenue.
  • In 2020, it was reported that Google Ads accounted for 85% of the search engine marketing share worldwide.

The Marketplace of Google Ads

Google Ads is a popular advertising platform with many advantages for businesses hoping to expand their reach. The Google Ads Marketplace provides users with access to millions of potential customers and can offer an important boost to any business’s digital presence.

The Marketplace is a powerful suite of tools that allows advertisers to create, target, and deliver custom ads across the vast array of relevant websites the marketplace has partnerships with. It also provides detailed analytics so that marketers can understand their audience better, giving them the information they need to effectively target future campaigns. Additionally, the constant stream of fresh content ensures that the most timely and relevant messages are reaching potential customers. For larger businesses with global reach, there is even a separate marketplace for international ads.

For businesses looking for cost-savings, Google Ads can be incredibly budget friendly. With flexible bidding options and granular control over who sees what ad, it’s easy to stay within budget while still reaching desired audiences. Furthermore, all ads must meet certain quality standards set forth by Google in order to be approved in the Marketplace; this means that advertisers can have confidence that their ads will be seen as professional and reputable.

On the other hand, while the Marketplace offers plenty of advantages, it also comes with some drawbacks. The most significant is a lack of transparency when it comes to pricing; because pricing can vary greatly depending on the bidding system used, budget tracking can get complicated quickly. Additionally, without careful monitoring Google Ads runs the risk of targeting irrelevant audiences or appearing too frequently; advertisers must strike a careful balance in order to ensure maximum results from all campaigns.

Overall, The Google Ads Marketplace offers plenty of possibilities for businesses looking to expand their online presence and reach new customers. In our next section we’ll look at some of the pros and cons of using Google Ads so you can decide if this platform is right for your business needs.

Pros and Cons of Google Ads

PROS

Google Ads is an effective digital advertising tool for businesses of all sizes. This platform offers a variety of features and benefits that can help an organisation reach its marketing objectives. Here are some key advantages of using Google Ads:

• High Visibility and Reach: Google Ads provides strong visibility for the ads. With more than 3 billion searches conducted daily, Google is a search engine used widely across the globe. This means businesses can maximise their exposure and reach numerous prospective customers with their ad campaigns.

• Affordable/Cost-effective: Clicks on Google Ads are auction-based, meaning advertisers only pay when someone clicks or engages with their advertisement. This makes it an affordable form of advertising since most major platforms like television or radio require upfront payments regardless of the number of people viewing or listening to the advertisement.

• Conversion Tracking: The conversion tracking feature in Google Ads allows marketers to easily monitor success rates of ad campaigns and make necessary changes if needed. Through this option, marketers can better understand which keywords work best, how their target audiences are responding to the ads and what changes should be made to maximise ROI.

• Flexible Targeting Options: Advertisers have various options when it comes to targeting their audiences through Google Ads. They can select certain demographics that they wish to target such as age, location, gender etc, but they also have access to advanced tools like remarketing which enables them to target users who have previously interacted with their website.

CONS

No digital advertising platform is perfect and there are a few drawbacks associated with using Google Ads. Although these cons are minor when compared to the overall value of the platform, some businesses may experience issues due to these factors:

• Learning Curve: Understanding which features in Google Ads to use and how can be quite challenging for first time users. It takes time, effort and experience before one can fully comprehend the nuances of utilising this service effectively. Any mistakes could also result in incorrect settings being applied which could prove costly in terms of resources used without seeing any return on investment (ROI).

• Inaccurate Click Assignation : There have been cases where businesses have reported inaccurate click assignations from their Google Ads campaigns. This means that while they may believe they are receiving clicks from prospective customers who were interested in their products/services, these ‘interested’ parties may actually not even exist or be bots posing as individuals looking at their ads consistently which generates charges for each click even though nothing further results from these engagements.

Overall, despite these minor drawbacks associated with it, Google Ads remains as a popular digital advertising tool among businesses across various industries. With its numerous advantages, it offers an easy way for organisations to connect with potential customers while simultaneously being cost-effective in terms of achieving high returns on investments (ROI).

Common Questions and Answers

What kind of budget is typically needed to run a successful Google Ads campaign?

The amount of budget needed to run a successful Google Ads campaign depends on the type of campaign you’re running, the industry in which you’re advertising, the keywords you are targeting and more. Generally speaking, most businesses should look to allocate a modest budget of $10-$25 per day (or $300- $750 per month) for initial testing. As your campaigns progress and you start to attain greater results, you can increase your budget incrementally until you reach a rate where there is no appreciable return from additional spending. Keep in mind that it is essential to make sure that your budget is allocated based on your business goals and KPIs. Additionally, be sure to review how much you’re spending on each ad objective, and adjust accordingly if the return on investment (ROI) isn’t there.

What are the benefits of using Google Ads?

Google Ads is one of the most powerful and popular digital advertising tools available today. It allows businesses to create highly targeted campaigns that reach customers in a variety of ways, including via search engines, social media platforms, websites, apps, and more. By using Google Ads, businesses can greatly increase their visibility online and create more successful advertising campaigns.

The key benefits of using Google Ads include:

1. Targeted Advertising – Using Google Ads allows you to target specific audience segments with tailored messages. This ensures that your ads will be seen by people who are genuinely interested in what you have to offer.

2. Low Cost – Google Ads has some of the lowest CPC (Cost Per Click) fees among digital advertising options available today. Additionally, it’s easy to set up budgets for each campaign and track performance metrics in real-time.

3. High Conversion Rates – Through methods such as A/B testing and split-testing, businesses can easily measure the effectiveness of their Google Ads campaigns and adjust settings accordingly to maximise conversion rates.

4. Fast Results – When compared to other advertising mediums such as print, radio, or television ads, Google Ads usually produces results much faster due to its highly targeted approach.

These are just a few of the benefits that come with using Google Ads – digital advertising provides businesses with an incredibly powerful tool for reaching their target audiences in an efficient and cost-effective manner.

How can I use Google Ads to promote my business?

Using Google Ads to promote your business is an effective way to reach your target audience and grow your business. By designing ads that speak directly to your target customers, you can create a more personal connexion and drive better results. Google Ads allow you to get detailed in targeting prospects, hone in on exact behaviours, and measure ROI (Return on Investment).

You can use Google Ads to reach potential customers at the right time during their buying journey by targeting them with relevant keywords – when they’re searching for information about products or services similar to yours. Your ad can appear at the top of the search engine results page (SERP), before other organic results. Furthermore, you can also target users in different geographic areas by using location target feature and tailor ads to certain customers who have expressed interest in what you offer depending on their location, age or gender.


In addition, you can re-target existing website visitors or people who viewed or interacted with an ad previously in order to keep your brand top of mind. Through Google Analytics you can track and quantify the impact of all campaigns. This data helps you understand how well ads are performing and informs decisions around optimising the campaign.

Contact Digital Deluxe Today!

To sum up, Google Ads allows businesses to be highly targeted and efficient with their marketing efforts. With this technology, businesses can market products or services more effectively and maximise ROI quickly as well as establish trust with potential customers. Digital Deluxe provides high-converting Google ads for companies in different professional markets in Melbourne, Australia. Get a proposal today!