The SEO world today talks about content and social signals pinpointing that the groundwork of SEO is keyword research.
Keywords are relevant words and phrases that discuss the topic of a web page, a business, a product or services offered by a website.
Each web page matches the keyword or a keyword phrase targeting your audience. This determines your success through ranking. Progression of ranking will be achieved with the right keywords for a website. Find the demand of your market to obtain your SEO goal. It is not about knowing the phrases, but also reviewing and knowing more about the customer’s needs. One has to dig deeper and think of them to attract more people to your website.
The first step in keyword research is to look for keywords with resources you already have. There are a lot of free tools out there that you can choose from and use. Aside from google keyword tools; MajesticSEO, SEO book keyword tools, bing webmaster toolbox are some tools that can be used. The key is choosing powerful keywords or ideas that will help your website.
Once you know what keywords to use, you should know the search volume on a monthly basis.
Keep in mind the keyword difficulty – you have to choose a keyword that your target audience will usually use and not a keyword that is too complicated for someone to search for.
Complicated: New leather shoes
Exact keyword: leather shoes
Complicated: buy ladies scarf
Exact keyword: women’s scarf
Learn the cost-per-click of the keyword since this will show how much your competitors and other advertisers will willingly pay for it. This determines the value of your keyword.
In getting with a certain group of audience, don’t choose broad keywords. People tend to search for the exact keyword. For example, someone if is looking for a flower, they usually look for the exact type, color or the place where it blooms. So, use keywords that are precise like “Australian flower” or “purple flower”.
Broad keyword is suitable only for a site or a business with a wide audience target like nationwide results. But for a business or site that is localised, keywords should be more specific. Specific words bring positive results and attract more audience with specific needs.
Be perceptive with competitor’s keywords. Listing it all down will help you assess the keywords your competitors are using. Knowing the rank of your competitor keywords will also be beneficial, since it will help you determine the keywords you should go for. When looking for the right tool to identify a keyword’s strength also look for one that will help you know the rank of your competitor.
Here are some tools you can use to know your competitors’ keywords:
- Screaming Frog Spider
- Google keyword planner tool
In getting your competitors’ rank you can use these tools:
- Google Webmaster Central
- Rank Checker
- Bing Webmaster Tools
Considering the value of keywords determine the audience demand. Give yourself time to reflect the needs of a target audience and identify what should be done in growing and attaining a goal in your keyword research.
One cannot achieve SEO goals without doing keyword research. Conducting keyword research is the backbone of SEO. Remember that the more you know, the better chances you have of achieving your SEO goals.
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