pillar page

What is a Pillar Page? Tips for Better SEO & Content Marketing

The internet is full of competition, but it also provides many opportunities. The best way to tap into these opportunities is through search engine optimisation (SEO). By following some basic SEO practices, your business will be able to make the most out of your online presence and draw customers in like bees to honey. You can begin by using a pillar page or “hub” page for your business. Not only will this improve your search engine rankings, but it can drive more traffic to your site while increasing conversions at the same time.


What is a Pillar Page?

A pillar page serves as a central point for all other pages on your website that are related to similar topics or products or services offered by your business. Pillars act like sign posts directing users around relevant pages within your website. 

The purpose of a pillar page is to provide visitors with everything they need to know about the topic they are searching for. It can contain text, images, video clips and links for readers to explore further. 

Although you can use any page of your website as a pillar, it is best to use a static or “core” page that will not get updated often. We call this ‘evergreen content’ because it’s information that continues to be relevant regardless  of seasonal changes. This way, search engines will be able to index the content on this page and send users with similar queries directly to your site. 

For example, if someone searches for the word “clothing” on Google, they are most likely looking for information about clothing or how to buy clothes online. These people probably won’t be interested in viewing an article about the latest fashion trends so it would make sense to not include this article on your pillar page.

This is just one example of how having a pillar page can help improve search engine rankings.

Have you seen the Pillar Page that we did for Furniture Galore?


Why are Pillar Pages Important for SEO?

Search Engine Optimisation (or SEO),  is an important part of online marketing, because it helps people find websites that are relevant to their needs. It’s important to have useful pillar pages with properly chosen keywords since they can help improve the site’s ranking.

At the same time, pillar pages are an excellent way to promote products and services. A company can either provide all necessary information on their own website or make it available on third-party sites.  

Pillar page promotion is cost effective because it doesn’t require any additional effort from marketers. The goal is to make people aware of the new products and services released on the market.


How Can Pillar Pages Benefit Your Business?

Here are three benefits of having a pillar page for your business:

1. Improves Search Engine Rankings

A pillar page is beneficial because it helps improve your search engine rankings. Google treats pages with large amounts of content more favorably than pages with little or no content. For example, if a person were to search Google for the phrase “how to create a pillar page,” you would want that particular article to appear near the top of their results so you can catch their attention and send them to your website. Having an optimized pillar page makes this easier because it allows Google’s bots to index your site effectively and rank it higher in search engine listings than other sites without any SEO knowledge.


2. Increases Traffic Flow

Another benefit of having a pillar page is that it can help increase traffic flow to your website. This is because users with similar queries will be able to view and click through multiple links on your pillar page instead of having to go through the hassle of searching around for the information they’re looking for


3. Boosts Conversions

There is a reason why people come to your website: they expect you to do business with them. Pillar pages provide an excellent opportunity for you or someone from your company to engage with potential customers by offering something valuable such as a free trial, an e-book download, or access to exclusive content before it’s released publicly. Having these types of offers on your pillar page helps build trust between customers and your brand while increasing conversions at the same time.


A pillar page is great for SEO and conversions because it drives more traffic to your website. You can have one created by our friendly team at Digital Deluxe for your business today. If your business wants their website to rank higher in search engines results, it’s essential to have useful pillar pages with properly chosen keywords.

To get started with evergreen content for your site, get in touch with us here to know more about how SEO can grow your business.