5 Effective Facebook Ad Strategies for 2020

Over the years, millions of businesses have started using social media platforms to market their products and services. Since the Covid-19 pandemic was declared, people’s daily activities and work lives have shifted online, further validating the use of social media marketing strategies.

If you are thinking of starting a social media marketing campaign for your business, then Facebook Ads are the way to go. Facebook has a large and engaged user base with over 1.19 billion people using Facebook on their mobile devices.

But before you hit that “Create an Ad” button, you need to have a Facebook marketing strategy in place. This will allow you to create high performing ads that will give your business the boost it needs.

Why are Facebook ads important?

Over 92% of social media marketers use Facebook. Over 30million businesses have Facebook fan pages.


  • Its advertising platform offers robust analytics.
  • It allows you to create ads for specific objectives.
  • It helps you reach more people than you would through organic posts.
  • It offers several tools that foster customer engagement.
  • It enables you to micro-target your audience through numerous ad formats and ad targeting parameters.

With Facebook ads, you can stay true to your marketing goals. Let us take a look at some strategies that can help you achieve your marketing goals.

1.  Use Facebook tools to engage with customers

Facebook tools not only compliment your Facebook ads but also help increase customer engagement. Facebook offers incredible tools that can help you promote your business, find new customers, and develop lasting relationships. One such tool is the Facebook messenger. With a 50% to 80% open rate, it can make your business more visible.

Considering that the vast majority of Facebook users are on their mobile devices, sending your ads via Facebook messenger gives you a wider reach. Facebook messenger ads have a 3x to 5x conversion rate, making it a much better option than email marketing.

Facebook messenger can drive traffic to your site and create a direct line for personalized communication.

2.   Improve your customer service through responses

Facebook provides a unique opportunity to improve your customer service. It is no longer enough to run an ad or post a link. You need to talk to your audience. A business needs to respond to customers on their social media page. It shows that you value your customers’ input.

As a business you should:

  • Address all Inquiries. Leaving responses to customer’s comments shows that you are attentive to their needs. You need to give helpful and accurate responses.
  • Explain your products and services. Providing adequate information is a fast way of winning over a client. You can provide additional links to help the client learn more about your brand.
  • Resolve Complaints. Facebook gives you a chance to defuse a potentially damaging situation and increase confidence in your brand. Providing timely resolution can save a sale and increase brand loyalty.
  • Express Appreciation. You can let your customers know that you appreciate and value their support and input. Remember that customers act as free advocates for your business.

3.    Run a competitive analysis

There are millions of advertisers on Facebook. Which begs the question, how do you make your ad relevant and competitive?

Simply put, competitive analysis is snooping on your competition. You need to know what your competition is doing. Analyzing all the data that comes your way, asking the right questions, and talking to your competitor’s target market is a good way to start.

A competitive analysis allows you to: understand the market, reach your competitor’s customers, and identify the most useful ad strategies.

You can find out more about your competitor’s Facebook marketing strategy by checking their Facebook page, signing up for their newsletter, visiting their blog, talking to them at an industry forum, and interviewing their dissatisfied customers.

This research will help you:

  • Identify customer’s pain points.
  • Create a solution for those pain points.
  • Identify working ad strategies.
  • Merge your solution and ad strategies for impact.

You need to present your product as the next best option to your competitor’s customers. So pay attention to your strategy as well and weed out any low performing or irrelevant ads.

4.   Use video and Facebook Livestream

Over 87% of marketers use videos. Video ads have the ability to capture people’s attention and hold it for much longer than pictures and text. Video ads keep your audience engaged and make them more perceptive to your brand message.

But you don’t always have to prerecord a video. You can use Facebook live to advertise your business. Facebook live gives you an opportunity to:

  • Livestream your events,
  • Demonstrate how to use a product
  • Go behind the scenes
  • Carry out a Q&A
  • Discuss trends
  • Hold a poll.

Facebook live creates a more intimate engagement and allows for fast responses. With the right amount of planning and promotion, you can get hundreds of audiences tuned in for just a short amount of time.

5.   Use Facebook Lead Ads

Most people ignore Facebook ads simply because they take them off Facebook. For this reason, most users will scroll past an ad rather than click on it.

To avoid disrupting your audience’s Facebook experience, consider the use of Lead Ads. Facebook users love the idea of interacting with a brand without leaving the platform.

Lead ads come in different forms like Signing up for newsletters, requesting demos, subscribing to a page, and event registration. They ensure that engagements occur within the app and only take a few seconds.

They also ensure that contact forms are pre-filled with users’ information making them more likely to complete forms.

Final thoughts

Creating a successful Facebook ad campaign can seem like a daunting task, but the results are often worth it. Hopefully, our tips will come in handy. Remember that creating a winning strategy takes time. With a bit of practice, you can figure out which strategy works best for your brand and audiences.