277% Traffic Increase

18.3% Sales Increase

238% Conversion Increase


he market leader in Infrared Sauna technology, Sunlighten Australia distribute their high end product to both residential and commercial buyers across Australia and NZ.

As with many of our clients, leads are the lifeblood of Sunlighten’s business and a consistent flow of these ensure their salespeople are kept busy and the company continues to grow.

Sunlighten engaged Digital Deluxe originally to assist with the development and management of their paid search strategy. We were able to help Sunlighten reduce their cost per lead significantly through Adwords, while also increasing the quantity of leads.

After the success of the paid search campaign, Sunlighten has also placed their SEO campaign under our management. This has lead to a significant increase in converting organic traffic, and reduced reliance on paid ads to drive traffic and leads.

Sunlighten has managed to beat aggressive annual sales & growth targets for consecutive years since engaging Digital Deluxe, and have plans to integrate our Marketing Automation services to help ensure this growth continues.

Dante Santalucia, Marketing Manager at Sunlighten Australia has this to say about Digital Deluxe:

The service we receive from Digital Deluxe is excellent. Dan has taken the time to understand our business and is always highly responsive to our changing needs.  He pays careful attention to detail to ensure best outcomes for our company.

Paid Search and SEO are crucial to our web traffic and lead generation, and Digital Deluxe has helped us achieve record figures in both areas.

We would highly recommend Digital Deluxe to anybody seeking business growth through digital marketing.

In numbers:

18.3% increase in 2015-16 calendar year sauna sales

277% increase in monthly traffic since Jan 2015

238% increase in monthly conversions since Jan 2015