Organic traffic to your website continues to be important today. Not only does it widen your audience pool, funneling through customers in the neighborhood can improve conversions considerably. That is why it is important to do a comprehensive local SEO audit to analyse and discover what needs to be done to improve trust in your […]
Paid traffic is one of the most utilised channels for driving leads and sales to any business. An effective paid traffic system is made up of multiple campaigns that work together to acquire leads and sales for your business, all of which will first travel through a funnel. The three core stages There are three […]
In May of this year, Google released a new update on Adwords’ quality score reporting. This update allows advertisers to finally get some historical quality score data in Adwords. Seven new quality score reporting fields have been added that will provide much more visibility. Four of these show the last known score in the selected […]
Conversion Rate Optimisation (CRO) is the process of optimising landing pages and sponsored search ads in order to increase the conversion of visitors to leads on your website. CRO is not about increasing traffic or developing better offers, but rather, it is about improving on-site decision making. The first step in building an effective […]
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